of the Brevard County Government Center, Duran Golf Club and The Avenue Viera. It will be a prod- uct of mixed-use development with a “main street” atmosphere, including a five-acre park and amphi- theater as well as shops, restaurants and offices. It is expected to “define Viera” and become “the
hub of community events in the future,” according to Scott Miller, vice president for sales and market- ing of the Viera Co. But, because bringing in new businesses can
be complicated by tight money, as Chapman said, “That’s all in the longer term. The economy is not really where it needs to be for us to be expanding at a fast pace. We have businesses that want to be here…Right now, it’s about being cautious with your business opportunities.” “We’re just going to work with commercial buyers… That will change the landscape too,” Johnson added.
Stewarding the Land So will new road construction, including
the completion of the Pineda Causeway I-95 interchange; the widening of Wickham Road; additional streets near the hospital; the transfor- mation of the Viera Boulevard flyover into an inter- change, which is expected to take several years; and Washingtonian, which will link the Pineda Causeway to Eau Gallie Boulevard. The latter is not expected to occur for some time, pending development and county requirements. And then there is the landscape, literally. The
Viera Co. remains a subsidiary of A. Duda & Sons, one of the world’s foremost, privately-held agricul- tural companies, and its members, like Chapman,
West Viera: A Community-Planned Community
First,
The Viera Co. announced plans to expand west. Then it formed a Community Advisory Panel of 25 local
residents to help plan the way the area should look and act, and made presentations to local civic and neighborhood groups to get opinions from their members, too. Add that to a series of open- house discussions and you have a community-planned community. The panel met three times, starting in June, 2005, to provide suggestions and comments on the developer’s plan. The plan eventually presented by representatives of Glatting Jackson Kercher Anglin Lopez Rinehart in October, 2005, incorporated elements of concepts presented at the previous meeting. The development proposal was presented to Viera residents at
an open house July 12, 2005 and residents were given the oppor- tunity to go over the plan at subsequent, similar events. The plan for West Viera was unveiled at a third open house, a little more than two years later.
spacecoastbusiness.com JULY2010[37
Photograph by Christina Geiger
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