Building Communities…Online Local Media Facebook Sites
SpaceCoast Living Spacecoast Business Metromix Brevard Bright House Networks FLORIDA TODAY
The Beachside Resident 102.7 WHKR The Hit Kicker 107.1 A1A Spaces Magazine Brevard LIVE
No. of Friends or Fans* 4,571 1,901 1,658 1,658 1,465 606 282 227 133 58
audience through this media? In Brevard, the highest rated radio station according to The Media Audit was WA1A (FM 107.1), which only 10.6 percent of the market said they listened to at least one time during a 7-day period. In fact, many of Brevard’s top rated radio stations aren’t
even local – WWKA (K92FM), WJRR (101.1 FM), WTKS (Real Radio 104.1 FM) and WHTQ (96.5 FM) are all Orlando channels. And, of course, we’re all aware there are no local network television affiliates serving the Space Coast, only small independent cable stations such as Brevard Community College’s WBCC-TV.
New Media Internet marketing is a relatively new option for local
advertisers and resources for analyzing local website performance are not easy to ascertain, especially without purchasing the data.
Compete.com provides some basic visitor data for established websites but doesn’t offer analytics reports without subscribing. This often means advertisers must rely on the media rep to provide their own form of web analytics rather than a standard, third party reporting organization. Social media (e.g. Facebook and Twitter) is a bit easier
to track as the number of “friends” and “fans” is typically public. SpaceCoast Living, for example, has over 4,500 friends on its Facebook page, making it one of the county’s most popular online communities, as well as an added-value tool for advertisers seeking an integrated marketing program.
Buyers Beware My purpose in writing this article was not to suggest the media
industry is untrustworthy (it’s not) or that most media sales reps misrepresent their product (they don’t), but to remind buyers that purchasing media is no different than purchasing other goods and services – understand your options and choose what best solves your problem using fact-based (and not emotion-based) decision-making. And on those occasions when a media rep’s sales pitch smells like something you’d find in a cow pasture, better put your boots on before you step in something you’ll regret later!u
Who Can You Trust to Manage Your
Business Technology? Our Reputation Speaks for Itself…
“We handle many complex and difficult cases and, since 2002, netDirective has helped our team to better focus on our clients without being distracted by technology issues.”
- S. Sammy Cacciatore Jr., Nance Cacciatore, Attorneys at Law
“netDirective is our fully outsourced CIO, IT department, and service desk rolled into one. They support users across five locations and manage our ever- growing IT infrastructure.”
- Trish Barker, Administrator, Florida Eye Associates/ASC of Brevard
Call 321-205-1830 today to find out how netDirective can help your business…
by business professionals business technology
321.205.1830
netDirective.com
5430 Village Drive, Suite 103, Viera, Fl 32955
spacecoastbusiness.com JULY2010[77
*As of June 13, 2010
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