best practices vision
Leadership NOW It’s More Than First Impressions jeffPIERSALL
Jeff Piersall is the CEO of Space Coast Business, LLC, which publishes Spacecoast Business magazine. Contact him at (321) 537-4941 or
jeff@scbmarketing.com
Recently, I had the opportunity to address the 2010 LEAD Brevard graduating class.
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> I want to share with you some of the conversation
from that evening because we desperately need quality leadership. “Change” has become the in-vogue term of late, but we don’t need to change leadership principles that have worked consistently over time. Someone said to me once, that sometimes you have to know what you’re not – to know who you are. Here’s what leadership is NOT.
Impression Management 101 Do not sign up for “Impression Management;” the graduates
always fail. The class teaches individuals to become manipula- tors instead of influencers; to be arrogant instead of confident; to seek personal power and control instead of empowerment; and to expect others to do what they are not willing to do them- selves. These graduates look good, smell good, and talk the best of games while deftly practicing the art of deceit. Consider the following two leaders, one who graduated from
the class of Impression Management while the other practiced Character-Based Leadership: Hitler and Jesus. Remember, this is not a religious discussion, but a leadership
one. There has never been any argument as to the leadership capabilities of both men. Both men led thousands of people with well-documented results. Now consider two fundamental concepts that drive character based leadership: It is never about you, but it will always be up to you. If you help enough people get what they want, you will always have what you need.
Different Values, Different Results Hitler practiced the art of “Impression Management” with
elaborate efforts to promote and maintain his carefully crafted public persona. Jesus on the other hand lacked position, politi- cal power or appearance appeal, but had great faith in who he was and what his followers could become.
70]JULY2010
spacecoastbusiness.com One is fear based and rooted in insecurity, the other is,
well, faith based, and comes out of who you are. Character says you will always have what you NEED, not what you WANT. In fact many times what we want are just the external affectations that are designed to maintain impressions. The true leader understands what it means to sacrifice personal gain for the gains of others, mastering the concept of delayed gratification. Another practice of the impression management leader is
“situational ethics.” This is when your commitment to ethics is determined by the circumstance and therefore subject to
Character Management
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