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changes like the wind. It is usually rooted in the question, “What is best for me?” not “What is right?” Abraham Lincoln summed up the challenge of maintaining our values as our circumstances change when he said, “Anyone can handle adversity, but if you want to see a person’s true character, give them power.”


It’s Not the Critic That Counts This brings me to my final point. More times than not,


whatever the impression management leader complains about and accuses others of, is usually the very thing they are guilty of – it is that uncanny ability to identify in others what you refuse to see in yourself. This is why Teddy Roosevelt, in a speech delivered several


months after leaving the White House, said the following: “It is not the critic who counts; not the man who points


out how the strong man stumbles, or where the doer of deeds could have done better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, and comes up short again and again, because there is no effort without error and short-coming; but who does actually strive to do the deeds; who knows the great enthusiasms, the great devo- tions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who know neither victory nor defeat.” Now is the time for leaders of character to rise, bringing HOPE through proven, time-tested principles. u


Impression Management


Get People Talking. Let’s face it:


In the world of competitive business, a PR “buzz” is just as important as your advertising. Maybe more. And it costs far less to simply... Get People Talking.


Joyce handles our Marketing as well as Public Relations. She blends her many skills with a strong common sense to obtain the greatest impact per marketing dollar. - Larry Sietsma, President, Avtec Homes


When we commissioned Joyce Wilden of Buzz Biz to handle our PR and Marketing it was the best thing we have done in years! She is professional, personable and a ‘get the job done’ person. We only wish we had discovered her sooner. - Jackie Menzel, Co-owner, MAI Design Build


Joyce’s talent extends well beyond her persuasive, creative writing abilities and understanding of today’s marketing concepts. She is the professional to hire if you want to make a name for your business. -Binki Kaiser, President, Sales Management Solutions


Joyce Wilden 321.426.5833 F. 321.253.4604


www.BuzzBizPR.com 959 Villa Drive Melbourne, FL 32940 spacecoastbusiness.com JULY2010[71





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