feature story
Westward Ho! “Over all, we’ve got a lot of things happening, with the
hospital and the medical office (complex)…There are going to be a lot of new people coming into our community,” said Steve Johnson, president of The Viera Co. That means westward expansion, for which the company
has been preparing for years, and last Dec.15, the Brevard County Commission unanimously approved the Planned Unit Development (PUD) for West Viera. The go-ahead to build the communities, which will have 3,500 to 4,000 homes, will come after final approval by various state agencies, as well as completion of the permitting process. Though the areas to be developed will be “consistent with exist-
ing Viera development,” according to the company, they will have a different feel. This will include mixed-use “villages” with diverse housing types and “village centers,” which are described as “central- ized commercial/civic nodes.” Here living, commercial, retail and
recreational spaces are integrated together, with an emphasis on a pedestrian driven lifestyle. For some of these residents driving to work, to shopping or to leisure activities will be a thing of the past.
Working Through the Details “We’re going through the list of crossing the T’s and dotting
the I’s. It’s sort of a last phase,” said Tracy Duda Chapman, chief executive officer of The Viera Co. “West Viera,” it must be added, does not mean simply the
property west of Central Viera, the community’s current, westernmost residential area. It includes the land that extends from Barnes Boulevard at the north to well south of the Pineda Interchange, all west of I-95. Chapman and Johnson refuse to speculate about when
construction will start on the new projects, as Central Viera, in the vicinity of Tavistock Road continue to attract residents. As Lauri Duda Buckley, Viera’s vice president of marketing said, “Those communities are doing well, with a true diversity of prod- ucts and (prices). Yes, we have high-end homes, but we have products at a variety of price points; something for everyone.” West Viera’s first communities, tentatively called
“Village One,” will be located just south of the medical complex, and it will have a community park, a “village center “and various recreational areas, including what is described as a “primary recreational lake.” “Our goal is to offer innovative new housing products
in Village One for the many new workers that will be employed at (the medical complex) and the new Viera hospital and the Viera Town Center,” Johnson said.
Redefining the Viera Lifestyle The other project called “the focal point of West
Viera development,” will be located within easy access
36]JULY2010
spacecoastbusiness.com
Photograph by Christina Geiger
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