20 May 1873 : Levi Strauss receives patent for jeans.

Levi Strauss and tailor Jacob Davis are given a patent to c r e a t e wo r k t r o u s e r s r e i n f o r c e d wi t h me t a l rivets, marking the birth of one of the world's most famous

garments: blue jeans.

Born Loeb Strauss in Bavaria in 1829, the young Strauss emigrated to New York with his family in 1847 where he changed his name to Levi. He worked in the family dry goods business but in 1853 he went west to seek his fortune during the days of the Gold Rush. In San Francisco, Strauss established a wholesale dry goods business under his own name importing clothing, fabric and other dry goods to sell in the small stores supplying the rapidly expanding communities of gold miners and other settlers. Jacob Davis, a tailor in Reno, Nevada, was one of Levi Strauss' regular customers. In 1872, he wrote a letter to Strauss about his method of making work pants with metal rivets on the stress points – at the corners of the pockets and the base of the button fly – to make them stronger. As Davis didn't have the money for the necessary paperwork, he suggested that Strauss provide the funds and that the two men get the patent together. Strauss agreed enthusiastically, and the patent for "Improvement in Fastening Pocket-Openings" – the innovation that would produce blue jeans as we know them – was granted to both men on 20 May 1873. Strauss brought Davis to San Francisco to oversee the first manufacturing facility for "waist overalls," as the original jeans were known. The famous 501 brand jeans – known until 1890 as "XX" – was soon a bestseller, and the company grew quickly. By the 1920s, Levi's denim waist overalls were the top-selling men's work trousers in the United States. As decades passed, the craze only grew, and now blue jeans are worn by men and women, young and old, around the world.

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