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Cause Magazine


AliciaKeys


Despite her busy schedule and long roster of projects, Alicia always finds time to devote to her philanthropic interests. She is the co-founder and global ambas- sador for the Keep a Child Alive founda- tion, a charitable and educational founda- tion committed to accelerating action to combat the global AIDS pandemic. With more than 28 million dead and 15 million orphaned, the disease continues, wiping out whole societies, threatening economic infrastructures and creating tragic family devastation. KCA provides life-saving medication, social support, and orphan care, to keep these children and families alive. The organization also develops global awareness campaigns targeted at boosting funding for the fight against HIV/AIDS. Alicia has poured her heart and soul into this fight and it is a real pri- ority for her. She has tirelessly promoted the organization and its outreach efforts at her concerts, on her website and she has even made a film about the subject. Alicia in Africa: Journey to the Motherland is a one hour documentary which captures Alicia's incredible month- long trip to Africa to visit communities affected by HIV and AIDS. Travelling through Africa’s beautiful landscapes the film introduces us to inspiring children, families and communities in South Africa, Kenya and Uganda. The docu- mentary is a breathtaking journey of a generation that refuses to give up and puts a human face on the crisis. “Each time I visit Africa, I’m reminded of what’s most important in this life and uplifted by my African sisters’ and brothers’ coura- geous spirit,” said Alicia. “Hopefully, my documentary will inspire others to help us in our mission to give the people of Mother Africa their dreams back, let


also screened the Alicia in Africa trailer before each concert on her American tour. Alicia hopes that her commitment to the fight against AIDS will be contagious and she is leading the effort every way she can to spread the message of KCA viral- ly: She believes that we can “Start a Virus to Stop a Virus.” Alicia often com- ments that she was born the same year as the HIV and AIDS epidemic began and she has pledged her efforts to stopping this disease for future generations. Even when she picked up her last Grammy, she made a point to ask the audience to “give a buck” for KCA.


their children be happy and healthy and preserve the family structure that is so important to them.” An excerpt of the film debuted live last spring on the TV show “American Idol: Idol Gives Back.” Alicia believes that spreading the message is important, so she made the documentary available for free viewing and sharing online. She


It’s hard to believe, but the 27-year- old star recently stated publicly that she wants to retire by the age of 30--so she can spend the rest of her life travelling the world. She often finds herself exasperated by the intense pressures of fame and the unrelenting demands of the entertainment industry. In 2006, Alicia took a break from music and travelled to Egypt to recuperate from the pressures of the whirl- wind rise to stardom. The break got her thinking about how she wants to spend the rest of her life. She thinks she will bow out of the spotlight in the next few years, so she can start enjoying her time. She says, "I am working hard now so I have the choice to retire when I want…I would like to travel the world and stay in places instead of having to move on like I do now. I want to experience difference cul- tures." When you think about it, Alicia Keys does seem like a lady who wants to keep it real. Hopefully, the songbird will continue to make music even if she decides to take a long break from the spotlight and gives up her perch on top of the world to spread her wings and fly around the world for awhile. For more information on the founda- tion, the film or to pledge $5 from your cell phone please visit www.keep- achildalive.org or www.aliciainafrica.com or www.aliciakeys.com and pass it on!


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