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Cause Magazine


Kimora Lee Simmons Born in St. Louis in 1975, Kimora Lee Simmons began her career in fashion at age 10 and was on the runways of Paris at 13. Her exotic looks and fierce attitude made her excel, particularly as a runway model. She became well known in the fashion world and met Def Jam Records founder Russell Simmons, whom she married in 1998 (the couple just recently separated). Though Kimora had no previous experience in design or business before Baby Phat, she claims her time as a muse inside the House of Chanel prepared her for helming her own company, and she’s right. Under Kimora's leadership, Baby Phat contin- ues to expand its collections and recently


Baby Phat was created by Russell Simmons and his wife Kimora Lee Simmons in 1999 as another adjunct to their hip-hop lifestyle empire. It was an immediate hit and became a successful business model for many others to follow. The sister line to urban menswear label Phat Farm, Baby Phat made a name for itself by embracing the girly "ghetto glam" look with flashy metallics, rhinestones and studded “bling” embellishments and slinky leopard prints. A favorite of club girls and celebrities, Baby Phat's line expands every year; what was once a small collection of tees has grown to include cocktail dresses, outerwear, a popular shoe and accessories collection and a series of clothes made for babies and small children. The latest addition is a casual menswear line. The company’s success comes partly from Baby Phat's lavish fashion shows, so hyped and packed with rock stars that they resem- ble an MTV event.


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