all inclusives 57
rage all the
The demand for all-inclusive holidays continues to grow despite holidaymakers’ concerns over the negative impact on destinations and communities, says Kathryn Liston
was a negative development, almost half (42%) said they were likely to go all-inclusive in the next two years – and 87% of respondents felt tourists benefi tted from them. Mark Watson, Tourism Concern Executive
A
Director, says it is clear that there is a continuing demand for the advantages that all-inclusives offer but there is also an increasing awareness of its negative impacts. The all-inclusive share of the UK market grew by
lthough 55% of the 1,700 participants in a Tourism Concern survey believed the shift towards all-inclusive holidays
25% between 2008 and 2013 – a fi gure Mintel predicts will grow for the foreseeable future. Value for money has made all-inclusive packages especially popular with families during the economic downturn. And with holidaymakers paying for everything from drinks to butler service upfront, they are excellent commission earners as well. Sandals Managing Director Karl Thompson says Sandals and Beaches holidays include items that competitors forget. “This means fabulous earning
potential for agents and incredible value for their clients,” he says. Rebecca Evans, Marketing Executive at Funway Holidays (
funway4agents.co.uk), says all-inclusive holidays are popular in the current economic climate because customers want their money to go further. Bookings to the Dominican Republic were up 35% last
sellingtravel.co.uk
year, however the Caribbean’s dominance of the luxury all-inclusive market will be challenged this summer by the opening of the Olympic Lagoon Paphos, Ikos Oliva Halkidiki and White Palladium White Island Resort Ibiza. Ricky Wason, General Manager Short Haul
for Travel 2, says: “When customers ask for high-end all-inclusive hotels, the fi rst thought is to refer them to the Caribbean brochures because, until recently, there have not been many similar options within the short-haul arena.”
The basics Pay upfront: An all-inclusive holiday makes it easy to budget as everything is
paid upfront, from ice creams to waffl es. Dine-around: AI does not mean being confi ned to resort as more hotels offer
dine-around options. Affordable skills: An all-inclusive holiday makes learning a new skill
affordable, whether it be ballroom dancing in Jamaica or DJ mixing sessions in Mexico.
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