28 talking shop
Happy birthday Contact and Contract! OUT & ABOUT
1
2
3
T
he 25th anniversary of the Hong Kong Tourism Board's Contact and Contract event took place in March, bringing a record number of sellers to London. There were 36 hotels and, for the fi rst time, nine non-hotel exhibitors, that included attractions and ancillaries all ready to meet the UK trade. Laura Gelder met with Peter Hoslin, HKTB's Regional Director, Europe and New Markets.
Q: How is the UK market performing for Hong Kong? A: It's a very pleasing story, with almost 1.4% growth (521,000 visitors) in the past year. We
4
continued to focus investment and keep up our presence in the UK market throughout diffi cult fi nancial times, so now that the UK economy is starting to raise its head we are showing early growth. Room nights have stayed static, at 4.9 for the UK, but this is very high considering we are a stopover destination. We put it down to our
5
“Hong Kong Specialist is an essential tool to train the travel trade about Hong Kong’s history, culture, attractions, festivals, events & more”
DAWN PAGE, DIRECTOR, UK AND NORTHERN EUROPE
large number of repeat visitors. Satisfaction ratings from UK visitors are at an excellent 8.7 out of 10! Q: What activity do you have planned for 2015?
A: We want to make sure that the trade are poised and ready to upsell so we will be out and about as much as possible this year, with the help of our new trade manager, Stéphane Haubois. Later this year we will be refreshing our Hong Kong Specialist training programme. This helps
6
sellingtravel.co.uk
agents to really nail those product points which will help them sell more. It will be even more interactive, with easy-to-read key selling tips users can take away, and we plan to run a few seminars based around it. Q: How can the trade learn more about Hong Kong? A: Last year we refreshed our trade website,
partnernet.hktb.com, with even more relevant information. Not just a portal for statistics and press releases, it also provides insights into
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68