32 how to sell Sardinia & Sicily by Lauren Razavi
beaches, Sicily and Sardinia are destinations with broad appeal. As the two largest islands in the Mediterranean, their highlights include unique regional traditions, fresh and delicious cuisine and architecture with Roman, Greek and even Arabic infl uences.
W Why sell it
Best known for luxury breaks in the past, tourism on both islands has expanded and diversifi ed in recent years. Through the emergence of good- quality budget and mid-range accommodation options, Sicily and Sardinia now cater for a wide range of traveller types while still retaining a strong presence in the luxury market.
Who to sell to
SUN HOLIDAYS: With hot summers and mild winters, many visitors to these Mediterranean islands arrive for a combination of sunshine
Old houses of Cefalu, Sicily At the beach in Sicily Sardinia & Sicily Essentials
TIME ZONE: +1 GMT; +2 GMT in summertime VISAS: No visa required for UK citizens (stays of up to 180 days). CAPITAL CITIES: Cagliari (Sardinia); Palermo (Sicily) LANGUAGE: Italian, though English is widely spoken CURRENCY: £1 = €1.38 Euro (EUR) SEE:
italia.it/en/
BOOK IT: Just Sardinia offers a 10-night package deal visiting both Sardinia (half-board basis) and Sicily (B&B basis) for £1,104pp based on two sharing, excluding flights but including car hire.
justsardinia.co.uk;
specialistholidays.com;
sunvil.co.uk;
chicanduniquetours.com;
markwarner.co.uk;
ramblersholidays.co.uk;
dolomitemountains.com GETTING THERE:
batraveltrade.com ryanair.com easyjet.com jet2.com
windjet.azfly.it
and beaches. There are packages to suit most budgets and almost no rain during the hottest months, making Sicily and Sardinia good contenders for those seeking sun and relaxation. CULTURAL TOURISM: Sicily has been ruled by a myriad of great powers in its history: the Romans, the Byzantines and the Catalans, just to name a few. This heritage has produced remarkable architecture, intriguing local tales and a strong sense of what it means to be Sicilian. All in all, a heady mix for cultural holidaymakers. FOODIE TOURISM: Sardinia is an island known for its culinary prowess, and tourists can embark on wine tours, agrotourism in mountain towns and try some rather startling local delicacies.
Meanwhile, Sicily offers a patchwork of different dishes and recipes infl uenced by Greek, Spanish, French and Arabic food traditions. ADVENTURE TOURISM: Mesmerising landscapes and outstanding natural beauty mark Sicily and Sardinia as superb destinations for travellers interested in walking, hiking and cycling. A variety of water-based activities is available across the rugged coastlines of both islands, including diving excursions to the underwater Nereo Cave and Nora’s submerged Roman ruins in Sardinia.
What to sell
Sicily is home to Mount Etna, Europe’s largest active volcano, which accounts for its intriguing black-sand beaches. Visitors can also get to know more than 8,000 mummifi ed inhabitants in the catacombs of Palermo. The island has always been a meeting point between East and West, and this is refl ected in its buildings and traditions – a tantalising hotchpotch that gives Sicily a unique appeal.
Sardinia is brimming with archeological sites dating back to prehistoric times, plus staggering mountain ranges and impressive monuments like the enduring Serravalle Castle. Much of the coastline remains undeveloped and as a result there are plenty of scenic lagoons, sandy
sellingtravel.co.uk
ith stunning landscapes, rich historical offerings and magnifi cent
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