brand awareness
“The brand’s ethos is to develop quality systems that provide non-invasive, results-driven skin care solutions for clients and
profitable business solutions for salons.” - Dean Nathanson, Skinbreeze
including Strictly Come Dancing’s Kristina Rihanoff,Made in Chelsea star Binky Felstead and The Apprentice finalist Luisa Zissman.
Yet in order for any new brand to succeed, gaining andmaintaining industry interest is essential. As a result, Skinbreeze has worked hard to ensure they deliver a successful marketing strategy across amultitude of platforms.
“We develop innovative systems that deliver results and we publicise our treatments so as to generate huge consumer demand which in turn generates huge profits for the salon,” says Dean. “We achieve this through our focused national PR campaigns and high profile celebrity clients.”
With the consumers’ needs always remaining at the forefront, customer care plays a pivotal role within the company. “Customer service is paramount,” notes Dean. “We pride ourselves on our 22 year reputation as industry leaders and innovators with a customer service that is
second to none. Skinbreeze is also supplied directly fromthe UK, enabling customers to deal with the equipment source rather than through an agent or distributor.”
Looking back, did Dean ever imagine the impressive accomplishments the brand has alreadymanaged to realise in just twelve months? “We could see that there was an opportunity to improve on the highly popular Microdermabrasion technology,” replies Dean.
“With our industry experience and a pedigree with the success of our CACI Non-surgical Facelift Systems, we knew that if we adopted the same ethos andmarketing strategy as we did when building the CACI brand that the Skinbreeze had to be successful.”
When asked what the future holds, Dean reveals: “Skinbreeze is currently only available in the UK but due to huge worldwide demand we will be introducing the Skinbreeze systemin internationalmarkets in the comingmonths. 2014 will see the implementation of our worldwidemarketing and expansion campaign.”
Formore information about Skinbreeze phone 0845 208 0220 or visit
www.skinbreeze.co.uk
GUILD NEWS 79
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