brand awareness
“We’ve worked hard to create a brand that people associate
with good technology and great service…” - Jon Exley, Lynton Lasers
clients receive fast and reliable technical support. “Lynton engineers are factory trained to an extremely high standard and we offer a guaranteed 48 hour call- out response, if required (although we’re typically on-site within 24 hours).
“We’ve worked hard to create a brand that people associate with good technology and great service,” adds Jon. “As a result of this effort we’ve seen success through lots of our customers recommending Lynton to friends in the industry – it is, in fact, wheremost of our enquiries come from. That, along with existing clinics coming back to Lynton again and again, has resulted in a great relationship between Lynton and our customer base, creating success for all concerned.”
turning twenty
In addition, for thosewhowant to advance their knowledge further, Lynton also run a series of training courses in Laser / IPL applications in conjunctionwith the University
ofManchester.Delivered by the brand’s experienced teamof lecturers, the courses are approved by both the University and the BritishMedical Laser Association (BMLA).
customer care
Alongside providing the very best in training, Lynton believes that establishing good client relationships through exceptional service and support is a vital component to the brand’s success. “To be successful in this industry it’s not just about having the best technology, it’s also important to build a long and successful partnership with your supplier,” notes Jon. “As such, Lynton hasmade a significant investment in developing a wide range of excellent support services to ensure that our customers gain a competitive advantage and can successfully grow their businesses.”
In recognition of the diverse needs of its customers, the company offers a range of financial options to enable salons and clinics to introduce Laser / IPL systems to their business. “With such a wide variety of products, customers can find a product to suit their budget and we can offer the ability to upgrade in the future through part exchange of existing Lynton systems. Our rental option is particularly popular for those establishments wishing to test their local market beforemaking a long term financial commitment.”
Fullmarketing support is also provided by Lynton to help drive business and increase revenue. All customers are featured on the ‘Clinic Finder’ page on the brand’s website plus a wealth of information leaflets, posters, website templates andmore is available tomake it even easier for clients to generate demand for Laser / IPL treatments.
To ensure that systems remain in the correct working, which is vital for the safe delivery and efficacy of treatments, Lynton employ the largest teamof Laser engineers in the UK to ensure
As Lynton looks forward to celebrating its 20th anniversary, it appears there are more exciting times on the horizon. “We are constantly evolving the brand and ensuring that as themarket develops and our customers’ needs change – the Lynton brand evolves as well,” reveals Jon. “In the coming year we will be refreshing the brand image and focusing on our 20th year in business. During the next 12months we’ll be holding a number of workshops and celebrations to say ‘thank-you’ to our loyal customers.
“We always knew that it [success] was possible, and this has indeed come through hard work and ensuring our customers consistently receive the best service, products and support. The company has focused on staying true to these values and fromthat the brand has become the success it is today.”
Formore information about Lynton contact 01477 536 977 or visit
www.lynton.co.uk
GUILD NEWS 103
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