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nailmatters
Back then those that knew and had the knowledge of how to performgreat nail services properly, were few and far between. Creative Nail Design (CND) taught us how to do not just nails, but great nails, and they taught us how to educate fromthe basics
up.These women educated a nation and there is a teamstill doing so to this very day.
It was, of course, the girls who truly loved to do nails and those that were willing to learn to do themproperly, that became truly
successful.Many beauty therapists didn’t enjoy performing nail services and chose to continue with facials,massages etc becoming successful themselves in their chosen field, but over the 90s and into themillennium, it was a defining period of growth for the nails only salon!
my thoughts on now
Enhancements have always been ‘specialised’; doing themwell (nomatter what systemyou use) is an art. Anyone who thinks they can pick up a brush and do great nails in a day (even two / three / four days) is sadlymistaken – trustme I know this frompersonal experience!
YOU COULD
WIN a OneYear Subscription
worth £37
The year 2010 saw CND Shellac open new doors within our industry, create new services and allow nail artists to bemore successful than they have ever been.Why? Because CND Shellac has allowed women to experience a service that suits their lifestyle of today; it allows themto wear colour for two weeks without chipping and gives themeasy removal with still-perfect nails at the end of the
treatment.This alonemakes themfeel theirmanicure is worthwhile and worth the £25 - £40 spend!
What about enhancements?They’re not going anywhere because those that continue to wear themwant length and extra strength and they understand the commitment involved in having that regular three-weeklymaintenance.What we are seeing now ismore people entering the industry who wish to be ‘natural nail specialists’only and again – this works well if they educate themselves properly.
what does thismean to you?
Itmeans you have choices –more choices than our fellow nail artists fromthe late 80s /early 90s had, but choose wisely. Do your homework, read up on what is available. Decide what you want out of your career as there are somany different routes now available – the nail world can open up somuchmore than you think!
AlthoughMarian Newman started off as a professional nail salon owner and educator, she went on to define the phrase ‘session nail artist’within the consumer magazine and photo shoot industry inspiringmany others to follow; she still leads in that arena.
LenaWhite has just sold her LenaWhite / OPI UK to Coty! Pat Hardwick is proud to watch her son Jon run Grafton International which has grown and grown over the last 20 plus years and is another successful company. Gigi Rouse is equally proud to see Samuel Sweet and I accomplish our dreams for successful nail stylists and distributing award winning products within the realms of Sweet
Squared.Anything is possible with passion, hard work and integrity!
a Regime Gift Pack
worth £45
View the February issue on-line for free at
www.BeautyServe.com 118 GUILD NEWS
Samantha Sweet is co-founder of Sweet Squared LLP, distributor partner for CND in the UK and Republic of Ireland.
t: 0845 210 6060
w:
www.sweetsquared.com @SweetSquared
GuildNews The highest circulating trade title aimed at Beauty, Nails,Tanning&Spa December 2013
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GuildNews The highest circulating trade title aimed at Beauty, Nails,Tanning&Spa February 2014
BEAUTIFUL SKIN STARTS FROM WITHIN
ENVIRO ®N SKIN CARE IN
JANE IREDALE® M ERAL COSMETICS ADVA CN ED NUTRITION PROGRAMME™
One passionate company, three exceptional brands
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GuildNews The highest circulating trade title aimed at Beauty, Nails,Tanning &Spa January 2014 N
OVER 15 YEARS OF FLAWLESS MINERAL COSMETICS
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