brand awareness
This month, we shine a spotlight on Skinbreeze, taking a closer look at the origins of the brand right through to their plans for 2014 and beyond…
CACI International has already enjoyedmany years of fruitful success, becoming the brand of choice for salons and Spas across the UK and beyond. So, when the company decided to develop a new offering for the aestheticsmarket, beauty professionals were understandably excited at the prospect.
“WhilstMicrodermabrasion is an extremely popular and effective treatment, the technology itself is now over 25 years old and has a number of limitations,” says CACI International’sManaging Director and creator of Skinbreeze, Dean Nathanson.
“We wanted to develop a new technology that could deliver amore controlled and effective skin peelingmethod and would overcome the inherent blockage issues associated with traditional crystal-basedMicrodermabrasion systems.”
With the help of the same experienced team that launched the award-winning CACI Non- surgical Facelift System, the company set to
work and created Skinbreeze Orbital Microdermabrasion – a professional salon- based treatment systemwhich incorporates unique skin resurfacing technology.
“The Skinbreeze uses a unique technology called Orbital Dermabrasion that utilises disposable, hygienic, peeling tips and provides an unparalleled choice of 60 levels of skin abrasion whilst at the same time delivering healing and regenerative LED light therapy stimulation,” explains Dean. “It also offers a unique air compression O² skin care delivery method to drive powerful skin care actives deep into the skin.”
refresh and rejuvenate
First introduced into the professionalmarket in February 2013, the device soon had the beauty world buzzing. Thanks to its combination of advanced technologies, the Skinbreeze system’s popularity lies in its ability to allow businesses to customise and deliver amultitude of skin rejuvenation treatments.
Ideal for bothmen and women, themachine can help address concerns ranging from problematic skins including those suffering fromAcne and blemishes right through to anti-ageing issues such as lines, wrinkles and sun damage.
Skinbreeze Fact File
• Skinbreeze was founded by CACI International Limited.
• The systemwas first introduced in 2013.
• During 2014, Skinbreeze has plans to expand on its success by launching into the globalmarketplace.
• Many well-known faces are fans of the treatment including Strictly Come Dancing’s Kristina Rihanoff,Made in Chelsea star Binky Felstead and The Apprentice finalist Luisa Zissman.
“The brand’s ethos is to develop quality systems that provide non-invasive, results- driven skin care solutions for clients and profitable business solutions for salons,” comments Dean.
“The Skinbreeze systemis effective, affordable and extremely profitable and our unique orbital abrasion technology sets us apart fromany otherMicrodermabrasion systemon themarket.
“The compactmultiple technology system delivers a vast range of treatment applications that creates numerous revenue streams for businesses.”
To complement the system, the brand also offers the Skinbreeze Serums which have been specifically developed to enhance the treatment results and formulated using clinically effective ingredients that deliver impressive results.
The range helps therapists tackle five specific skin care problems, enabling themto tailor to the individual needs of their clients –Wrinkle Filler, helps to combat fine lines and wrinkles; Under Eye Brightener, works to reduce dark circles and puffiness and Brightening Serum, helps brighten skin tones. At present themost popular options within salons are the Rejuvenation Serum, which revitalises the skin and combats the general signs of ageing and Blemish Fix, which achieves a clearer complexion by tackling problematic skin that is prone to breakouts.
In addition, the brand’s HydroMask is also winningmany fans. The easy-to-use transparent gelmask is applied to the face after cleansing and has intensive hydrating properties to alleviate lines and wrinkles, rejuvenate sun-damaged skin and keep complexionsmoist and supple.
celebrating success
In just a short space of time, the Skinbreeze line has become highly sought after by both therapists and their clients alike. Due to its rejuvenating results, the treatment has also acquired a number of high profile devotees
78 GUILD NEWS
Dean Nathanson
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