The highest circulating trade title aimed at Beauty, Nails, Tanning & Spa GuildNews
GuildNews has an ABCaudited total average net circulation per issue of 18,012 copies*
GuildNews is proud to support theHealing HandsNetwork
Features
65 Perfect Combination Melissa Dennis onmulti-technology beauty systems
95 Red Carpet Radiance SamLloyd uncovers superficial peels
109 AWhole Lot of Chemistry We explore the enduring popularity of the liquid and powder technique
Reg charity: 1080268
www.healinghandsnetwork.org.uk
114 Love at First Sight Spread a little romance with this selection of ravishing red nail shades
119 Prep School Take a look at the latest top and base coats
Front cover sponsored by iiaa / AdvancedNutrition Programme
GuildNews The highest circulating trade title aimed at Beauty, Nails,Tanning &Spa February 2014
For further information telephone 0208 450 2020
B A
EAUTIFUL SKIN STARTS FROM WITHIN
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EAUTIFUL SKIN O
N ENVIRON N® SKIN CARE
ADVANCED NUTRITION PROGRAMME™ One passionate
JANE IREDALE VANC
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IREDALE® MINERAL COS CED NUTRITION PROG
assionate company
RAMME SMETICS
COSMETICS y,, three exceptionathree exceptional brandsl brands TARTS
130 Inspiration Station Be inspired by our showcase of the latest nail art designs, sent in by GN readers
147 Technology Talks ClaireMatthewman explores the technology set to revolutionise your business for 2014 and beyond
incorporating
Special Reports
89 Skin Smart David Suzuki considers how exfoliation has become the foundation for technology-based skin care
91 Marie-Louise CosterWrites… The importance of consultation
117 NailMatters Samantha Sweet takes a closer look at the nail industry’s innovators
127 SharonHilditchWrites... The importance of good communication
134 Advanced Skin Care Karen Deehan considers how to treat excessively oily skin
137 LizMcKeonWrites... Managing your team’s performance
140 Q&A by Dermalogica Candice Gardner answers your skin care and business questions
142 RealWomen Fake It! SandraMcClumpha discusses the latest innovations in self-tanning
146 Expert Panel This issue we ask, what can you do to ‘Spring Clean’ your business?”
Contributing toGuildNews thismonth…
Regulars
28 Business2Business
43 Scottish Beauty Show Preview
55 BeautyUKShow Preview
78 Brand Awareness: Skinbreeze
83 SpaNews
86 TanningWorld
102 Brand Awareness: Lynton
105 NailNews
143 Retailing:Mother’s Day
152 New Products
156 Training
158 Recruitment and Classified Advertising
162 In ConversationWith... Donna Freeman of Chromogenex
163 GNAdvertiser Index
David Suzuki is President of Bio- Therapeutic Inc. and an advisor to US state boards
Karen Deehan works for the International Institute for Anti-Ageing (iiaa)
Marie-Louise Coster is a salon owner and beauty trainer, with 15 years’ industry experience
Candice Gardner is Education Training Manager at the International Dermal Institute
LizMcKeon runs a Business Training and Consultancy Service, assisting beauty businesses
The publisher has taken all reasonable measures to ensure the accuracy of the information in Guild News and cannot accept responsibility for errors or omissions from any information given in this or previous editions of Guild News or for any consequences arising thereof.
Sharon Hilditch,MBE is CEO and developer of Crystal Clear International.
Samantha Sweet is co-founder of Sweet Squared LLP, distributor partner for CND in the UK and ROI.
Sandra McClumpha is Global Fake Bake Consultant
(*ABC audit period 1/7/2012 - 30/6/2013) GUILD NEWS 11
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