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often reluctant to do in an area where the precedent hasn’t already been set. “We still see many housebuilders lagging behind the bathroom consumer,” says Paul Caneparo, contracts sales director of Crosswater. “In retail now, storage is a massive consideration. We are generally seeing consumers buy vanity units, instead of basins on pedestals. However, we’re currently supplying one national housebuilder, who has taken the decision to spend significantly more money on their kitchens and bathrooms. This has resulted in increased sales for them; with purchasers positively choosing their properties over others on the same site or nearby.” Speak to your bathroom supplier and they will be able to advise on what level of spend is right for your development. They can also explain which products will work best in what spaces, and will also be able to provide solutions to problems should they occur, helping housebuilders keep to those all-important deadlines. “As a manufacturer, Hansgrohe is also one of the few UK bathroom suppliers who can handle a wide range of bespoke requirements, such as longer or shorter handles, special icons, company logos and a wide range of special colours finishes,” says nation sales manager Jay Phillips. “With effect from September 2013, there are now 12 custom


standard finishes available from the Axor Manufaktur division in six brushed or polished colours: chrome PVD, gold, rose-gold, nickel, bronze, and black chrome. Perfect for luxury projects requiring an outstanding interior to appeal to international buyers, these can be supplied at +50% of the list price and delivered within six weeks.” Utopia is another manufacturer that can provide specialist advice. The company offers a comprehensive bathroom planning service for housebuilders, with a dedicated CAD team on hand to assist at all times. It can also offer bespoke furniture designed to make the most of your available space, and provide seamless design. For example, reduced-depth furniture for a cloakroom, modular for an en suite bathroom and fitted for a family bathroom can all be specified in the same colour and finish combinations for a coordinated look throughout that still results in striking individual bathrooms. Aqualisa’s new Premier Collection is also modular, so within each of the four product ranges it’s possible for developers to mix and match elements as required. This versatility means every bathroom can be consistent in design and quality but tailored to suit. For example, a family bathroom could feature an ilux Digital Shower and ilux Digital Bath Fill. Both products could be specified with digital diverter


ABOVE Combining stylish and innovative finishing touches with sleek design and smart


storage solutions, Aquadi offers practicality and style at a competitive price point.


ABOVE RIGHT Axor LampShower by Nendo shown in one of the 12 new, standard custom finishes from Hansgrohe’s Axor Manufaktur


TOP RIGHT Aqualisa’s ilux Digital, from


its Premier Collection, is a modular range that enables developers to tailor bathroom specifications perfectly


RIGHT CCL Wetrooms has unveiled the latest development in the aesthetics of wet room


drainage, the new Stone-Infill Grill – a clever way of creating a continuous stone floor, virtually unbroken by the line of a stainless steel drainage grill


76| January 2014 showhouse





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