suppliernews
InSinkErator drives advertising forward InSinkErator, inventor of the food waste disposer and major player in the steaming hot water taps market, has extended its advertising campaign to include three black cabs in central London. The taxis are fully liveried with InSinkErator branding, with images of the company’s latest print, online and Channel 4 television advertising campaign, which highlights the company’s food waste disposal units and hot water taps. The initiative puts the InSinkErator brand in front of an audience of up to 10.5 million adults. Ashley Munden, managing director, Europe for InSinkErator, said: “Branding London’s black taxi cabs with InSinkErator offers us excellent exposure, especially to support our current TV campaign. This is a great opportunity to raise and increase consumer awareness of the company and our products.”
www.insinkerator.co.uk
Project Kitchens opens showroom
Nolte to exhibit at kbb German manufacturer Nolte Küchen will be exhibiting its new handleless kitchen – MatrixArt – at kbb Birmingham this year. The kitchen is made 100% handle-free by incorporating the trim into the carcass. But, in true Nolte Küchen style, there are more options to achieve ‘the look’ depending on individual requirements. MatrixArt is the culmination of years of research. The evolution of handleless design at Nolte Küchen began back in 2009 when MatrixLine was launched. Drawing its name from the harmonious linear appearance of the underlying Matrix 150 grid which it emphasised, this new design looked like a handle-free kitchen, but actually featured a top-mounted trim G570/G571 on the reverse of the fronts. This meant that many existing ranges could be turned into MatrixLine variants for a vast choice of colours and finishes throughout the price groups. As a consequence, it proved extremely popular with the public. Kbb Birmingham will have all of the options showcased side by side in early March.
www.nolte-kuechen.de
Project Kitchens, the national contract supplier of SieMatic kitchens to the housebuilding industry, has launched its new showroom to its suppliers and partners with an open-house event. Attended by industry heads, including the export director for SieMatic, Roy Oldfield, and the managing director of SieMatic UK, Bernard Otulakowski, guests were treated to an exclusive viewing of the showroom, which features five sensational displays of the SieMatic product along with a meeting space, sample selection area and a laboratory. Project Kitchens’ founder and managing director, Belinda Sewell explains: “This showroom has involved significant investment for us but it is the most effective way to demonstrate the SieMatic product. I don’t think any other contract supplier in the UK has anything like it. We have developed a concept here in Manchester that takes the visitor on a journey through the world of SieMatic and gives them a quality experience like no other – this is what I wanted to share with our suppliers who have worked with my team to deliver this stunning result. I am delighted with the support we have received from all our brand partners and wanted to thank them for their involvement.”
www.projectkitchens.com
Maytag changes retail concept Maytag, the premium appliance manufacturer, renowned for its quality appliances and American heritage, has launched a new retail concept, Maytag Premier Centres. This new blueprint will offer a variety of benefits to both consumers and the retailers involved in the scheme. It will ensure that Maytag appliances are sold by the best independent retailers across the country while their staff, trained by
Maytag, will have expert knowledge to introduce customers to Maytag appliances to match their lifestyle needs. Premier Centre dealers will benefit from the brand’s reputation of high quality and robust design, as well as receiving marketing support, including advertising and point of sale material. Importantly, their margins will be protected as they will be selling offers available only through the Premier Centres, while staff will receive in-depth product training and rewards for their efforts. Simon Starkie, national account manager, Maytag said: “The Maytag brand needs to be sold by retailers who seriously know their stuff. This is the rationale behind the development of the Premier Centres concept. We are working with our sole and exclusive Maytag distributor DAD, and the first Maytag Premier Centre is Gillman’s of Gloucester, which opened this month. We’re hoping to encourage around 10 specialist retailers to become Premier Centres over the following months who will do justice to the brand.”
www.maytag.co.uk
Local award win for Kensa Ground source heat pump manufacturer Kensa Engineering has been crowned Business of the Year at the Western Morning News Awards. Announced in front of a crowd of over 330 south-west business leaders and innovators, the title of Business of the Year coincides with Kensa celebrating its 15th anniversary. Kensa Engineering’s Shoebox heat pump, the smallest and quietest ground source heat pump in the world, was also shortlisted for Innovation of the Year at the awards. “In the last five years we have seen Kensa’s turnover increase fivefold, and staff numbers increase by a third
in 12 months,” said managing director Simon Lomax. “This performance is made even more remarkable due to the overall ground source heat pump market declining during this period due to delays in government subsidy programmes. Regardless of such delays, Kensa is now the UK’s largest supplier of ground source heat pumps, outperforming global and pan-European competitors. With hugely rewarding government programmes finally released for ground source heat pump customers, and our recent appointment of Chris Davis as our new commercial director, Kensa is on the cusp of an expected boom.”
www.kensaengineering.com
showhouse January 2014 | 103
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