insideout “The latest LED technology brings
increased scope to use light creatively and for illumination to be seamlessly integrated and controlled within a space,” says Marr. “With LEDs being small they can be used in ways that previously were not possible; for example, concealed into bookshelves or discreetly engineered in handrails to illuminate stairs.” A good example of modern lighting innovation thanks to LEDs is TP24’s Live Rod – a dynamic, flexible lighting solution that allows customers greater creativity and choice when it comes to their lighting. Of course, when it comes to the
ultimate lighting control, then look no further than the latest in touchscreen technology. Helvar’s DIGIDIM range is the perfect product for a housing developer looking to take the first steps into the world of lighting control. It is cost-effective, scalable to each and every project, offers reliability and is easy to install. “Housing development is a key
business segment for us and we are keen to educate the sector on what is achievable with a Helvar system,” explains UK sales director Peter
“A recent project required us to produce a lighting report that tied in with the ecologists’ bat survey that analysed the impact that any artificial light would have on this protected species”
Rowledge. “Our recent Intelligent Living Day held in London was attended by many housing developers keen to learn more about how lighting control can help sell more properties. Buyer awareness of LED, lighting control and energy saving is at an all-time high and developers need to respond if they are going to stay ahead of the competition.” The biggest selling point of all,
however, is flexibility. What’s right for one person may not be right for the next, so it’s important to be able to customise your lighting system. “What we do at Crestron is supply
the infrastructure that allows for this flexibility,” says Neill Nixon, business development manager for lighting at Crestron. “Dead-functionality is a
product of bad design; people won’t buy a home with a lighting system that’s not right for them. We talk about Crestron systems being Integrated by Design, which, put simply, means our systems are infinitely customisable and flexible to architectural design and buyer requirements. These are definitely points that developers should be looking for when specifying lighting.” And, if planned early enough, a lighting system can even link with HVAC (heating, ventilation, and air conditioning) and automated blinds and windows. “This is when we start doing really
clever stuff,” adds Nixon. “If the sun’s bright outside and the room heats up, the Crestron control could simultaneously lower the lamp levels,
close the blinds, open the windows and lower the heating. The overall effect is lower energy consumption, not to mention being pretty cool. If developers can showcase this level of integration in a show home then they won’t fail to impress.” Impress the buyers and you are,
after all, more likely to clinch that all- important sale. So decide what level of lighting your property would really benefit from – as it really is a case of the better the system the brighter your sales opportunities.
sh CONTACTS
Crestron
www.crestron.eu
Enlighten design
www.enlightendesign.co.uk
Havells-Sylvania
www.havells-sylvania.com
Helvar
www.helvar.com
tp24
www.tp24.com
THIS PIC Part of a whole-home Crestron set-up, this project uses Crestron's own CLED LED luminaires and combines with lighting controls to present an energy-efficient and aesthetically stimulating solution
70| January 2014 showhouse
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