Agency SPECIAL
Estate
New Homes bronze for Foxtons and Beresfords
housebuilders and brokers a one-stop shop for property advertising, sales and marketing. “We fully understand all marketing
media, from TV, radio and print to digital and social media. We use all these media, via our in-house creative team, very successfully already for our own business.” McEwan started out in sales
management and training for an office equipment business. “During my time with this company I built up quite a substantial residential and commercial property investment portfolio. I knew my passion was in property and developing people and I needed to find a business that could complement and fulfill my two passions.” Eleven years ago McEwan and
business partner Scott Fraser formed
Peter Knight of Awards organisers The Property Academy
McEwan Fraser Investments – a company set up to train property investors in building residential and commercial portfolios. “The business grew very rapidly into sourcing investments. When the recession came a lot of our clients disappeared due to lack of funding available and in 2009 we decided to start up McEwan Fraser Legal as a one-stop estate agency business with a legal operation.” McEwan Fraser Investments is still
running and complementing MFL with a part exchange option. “No one gave the business a
chance and everyone thought we were mad setting up an estate agency business in the middle of a recession,” said McEwan. “I first set about looking at what
was wrong with estate agency in Scotland, having experienced many dreadful companies while selling property with various agents. I then defined my vision about what needed to change and went about implementing and communicating that vision to others. “In just four years we are now the
largest independent estate agency in Scotland, having gone from a standing start to around 120 staff with various awards now under our belt.” McEwan Fraser works with the likes
of Persimmon, Stewart Milne and Cruden Homes. “We could probably work with a lot more housebuilders, but most of them don’t want to pay our fee scales and we are regularly asked to match competitors fees who we believe don’t offer anywhere near the
quality proposition that we do. “Smarter housebuilders understand our added value proposition, see the benefits in increasing sales and at higher sales values.” In awarding McEwan Fraser the
biggest prize in estate agency, the judges said: “This is an agency which should and could teach the industry about commitment. The culture is one of collaboration and the team lives and breathes the McEwan Fraser way. “Having analysed online data
showing property searches occurring 24/7, offices are open until midnight in the week and 10pm at weekends, with linguists and solicitors available alongside agents. “McEwan Fraser is a progressive and
determined company that shines like a beacon north of the border.”
LSL New Homes silver 44| January 2014 showhouse
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