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www.us-tech.com
September, 2013
Designing to Standards Fueling Global Advances ...
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tute (ANSI,
www.ansi.org) and a group of partnering organizations have joined forces to launch Stan- dards Boost Business (SBB), a cam- paign to help American companies leverage standards and conformance to build a trade advantage in the global market. The SSB campaign is aimed at helping corporate execu- tives and senior public policy officials understand the strategic and eco- nomic value of standards, both to a company and to the national busi- ness outlook. More than 80 percent of global
commodity trade is impacted by stan- dards and conformance; that amounts to more than 14 trillion dollars each year. With such numbers, it is easy to understand why companies that par- ticipate actively in standardization gain a competitive edge. Case studies and testimonial articles posted at the SBB website at
www.StandardsBoost-
Business.org provide real-world exam- ples of how U.S-based businesses are leveraging standards to their advan- tage. Examples include how the U.S. Department of Defense is projecting $789 million in cost avoidance through standardization, and how Dominion Resources (
www.dom.com), one of the U.S.’s largest producers and trans- porters of energy, has saved millions of dollars, increased efficiencies, and im- proved safety measures. A gallery of videos from executives at such major firms as Hubbell Incorporated (
www.hubbell.com), NEMA (
www.ne-
ma.org), and Eaton Corporation (
www.eaton.com) offers first-hand ac- counts on how standardization has fostered the success and growth of their businesses by streamlining processes, trimming costs, gaining market access, and boosting their bot- tom lines. For example, the Boeing Com-
pany has stated that managing the business of standards helps avoid the heavy start up and recovery costs to
repair or replace an (internal) stan- dards system, helps prevent costs in- curred through incorrect or outdated standards, and allows standards to more readily function as enablers for other major business processes. As the technical underpinning
of many products and services, stan- dards play a critical role in removing barriers to trade, enforcing free trade agreements, and expanding foreign markets for U.S. goods and services. This results in increased export op- portunities for U.S. companies abroad, which in turn helps create more jobs within the U. S. American manufacturers, partic-
ularly small-to-medium-sized enter- prises, should be aware of opportuni- ties they are missing in the export market when they do not take advan- tage of the economic and strategic val- ues of standardization. Most compa- nies that export their goods (about 97 percent) are small-to-medium-sized businesses. Yet, the majority of these companies export to only one or two countries, leaving vast opportunities uncovered. With 95 percent of the world’s consumers outside the U. S., businesses within the U. S. need to grow their exports in order to grow the U.S.’s economy. The greatest opportu- nities for growth are in other parts of the world, and it is imperative that U.S. companies find new customers in these markets Innovation requires technology
and product development, but it also involves reinventing business pro - cesses and building new markets that meet untapped customer needs. Stan- dards and compliance programs are being actively leveraged by U.S. com- panies and industries to foster innova- tion in the marketplace, shortening the cycle between the development of an initial concept and access to a glob- al market. The groups that are maxi- mizing standardization activities have already realized that relying on previ- ously standardized technologies, sys- tems, and terminologies helps lower overall R&D costs. In today’s global marketplace, a
company needs every advantage pos- sible to succeed. Four basic steps can Continued on page 8
Contents
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Tech-Op-Ed ........................... 4 Tech Watch ........................... 10 People.................................... 12 Business News........................ 14 Business Briefs....................... 15 Management........................ 16 EMS .................................... 18 ElectronicMfg. Prods............. 22 Production.......................... 44 Partnering........................... 46 Distribution........................ 48 New Products.........................
82
High-Tech Events................... 96 Editorial Calendar............... 96 Advertisers Index............... 98
Special Focus: PCB and Test........................... 50 Product Preview: PCB West, AATE & IMAPS.......62
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