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intentmedia.co.uk • bernie gives pennine thumbs up • only way is essex star is to pedal on uk
Rubber brand bounces into sponsorship
Mud, Sweat and Gears Fledgling forum forged
The ever-busy British Cycling has been seeding its own grass roots by enlisting 12 young people to take part in its National Youth Forum to help shape the future of cycle sport. The dozen are all volunteers at Go-Ride clubs around the country who are charged with helping develop opportunities for their peers to ride, race and volunteer. They’ll be meeting every quarter at British Cycling’s HQ with that aim in mind. The organisation was bowled over by the applicants applying for a spot on the Forum, saying: “We were overwhelmed by the strength of the candidates who put themselves forward for the role.” Find out more at
www.britishcycling.org.uk
Czech Republic tyre brand Rubena has been celebrating its first season in the UK cycle market by backing Essex’s MTB series Mud, Sweat and Gears. The rubber specialist has got behind the second part of the eight-round challenge, which is already underway after a race at the (not so) Secret Nuclear Bunker at Kelvedon Hatch, riding on to Hinchingbrooke Country Park, then Langdon Hills and finally Hadleigh Farm. MSG was originally set up in 2008 to support cycling at grass roots to nurture an Olympic legacy in the area. It looks like that is in rude health, having grown from one event in ’08 up to eight rounds in total this year. Find out more at
www.rubenacycle.co.uk or
www.mudsweatgears.co.uk
Sponsored by the brands of Moore Large 01332 274252
“What has taken us by surprise is the levels of actual anger that the whole wheel size debate has stimulated. We've had actual threats of a subscription being cancelled unless we 'stop peddling this bullshit!'. That was on Twitter… “We can't think of anything in the last decade that has resulted in such a passionate debate consisting of such contrasting opinions, both on the actual use of wheels of different sizes and of the way the industry is moving towards a new standard.” Singletrack publisher Mark Alker tells BikeBiz how a survey asking what its readers were going to buy next – a 29er, 650b or 26-inch MTB – elicited
come highly passionate responses from the mountain bike community.
“The High Street is struggling with retailers complaining about excessive rent and rates. This survey shows how retailers are focusing more online than ever before. Retailers will leave the High Street in droves and relocate if it helps them deploy a successful multi-channel approach to retail where they can trade online, in-store and over the phone.” Ian Tomlinson, Cybertill CEO, on the
firm’s survey of retailers, which found a large number open to the idea of
leaving the High Street in favour of out-of-town premises
“For me, the only way is cycling. Last year it was so exciting when Team GB pedalled their way to Olympic victory, and now Pedal On UK will make us fall in love with cycling all over again. “After my cycling trip to India I
couldn’t wait to get on my bike again, so it’s amazing to be part of Pedal On UK. Whether it’s walking, cycling or using your upper body strength to get around in a wheelchair – travelling by foot or pedal power does wonders for your health and its fun too. Sign up to Pedal On UK and join me on the ride!” Lydia Bright of The Only Way Is Essex urges the nation to get involved with Pedal On UK this summer.
For more on these stories, head to
www.BikeBiz.com BIKEBIZ.COM BIKEBIZ AUGUST 89
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