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CALIFORNIA ROAD SHOW


“SAN FRANCISCO HAS SO MANY GREAT BUT LESSER-KNOWN NEIGHBOURHOODS THAT ARE WELL WORTH A LOOK”


LONDON EVENT DETAILS WHEN: JULY 5, 2013 WHO: VISIT CALIFORNIA, AIR NEW ZEALAND AND 12 KEY SUPPLIERS WHAT: TRAINING ROADSHOW WHERE: EVENTS IN GLASGOW, DUBLIN AND LONDON WHY: LEARN ABOUT CALIFORNIA HOW: BECOME A CA EXPERT AND BE IN THE KNOW ABOUT EVENTS, SEE: CALIFORNIAEXPERT.CO.UK


“I did the California Expert training


before I came so that Visit California knew I was committed to fi nding out more about the product, the area and what it has to offer. There are places you hear about but you don’t have the information to recommend them to your customer. Today I’ve learnt about Palm Springs and Huntington Beach and how much they have to offer my customers. I also didn’t realise that there were hotels actually inside Yosemite National Park; and I know more about the distances between the airports and the destinations. " Marie Rayner, Travel Counsellor


SANTA MONICA CVB: The popular beach in Los Angeles was keen to shout about the fact that it’s just 20 minutes from the city's international airport (LAX). The beach destination is renowned for its pier, great shopping and nightlife (including celebrity hangout and nightclub, Bungalow, overlooking the Pacific Ocean), and The Huntley Hotel’s Penthouse restaurant.


SEAWORLD SAN DIEGO: The theme park showed that it has something for every age, from the educational Turtle Reef to the hair-raising Manta


rollercoaster. Sales Manager, Nichola Parr, said: “SeaWorld is California’s number one attraction and it’s very different from its Florida sister so encourage your clients to book again.” SONOMA COUNTY


TOURISM: The wine region was just voted the No.2 wine destination in the world by TripAdvisor and No.1 in the United States. "Our vineyards are just 45 minutes north of San Francisco’s Golden Gate Bridge,” said Sales Director Deleyse Langdale.


UNIVERSAL STUDIOS HOLLYWOOD: Visitors to the theme park next year can look forward to the new Despicable Me Minion Mayhem ride, which opens in the summer. Universal has also announced a $1.8 billion investment to open a Wizarding World of Harry Potter in its California park. YOSEMITE/MARIPOSA COUNTY TOURISM BUREAU: Stay longer, was the message from Yosemite. “The minimum length of stay should be two nights in order to explore and enjoy activities such as rafting, hiking and biking, said Terry Selk, Executive Director. He also told agents about the park’s wide range of accommodation, including vacation homes. LOS ANGELES TOURISM: The big buzz in Los Angeles is that the new Tom Bradley Terminal opens at LAX International Airport this August. The terminal will set the bar for US airports and be an extension of the ‘endless entertainment’ motto which defines the city itself. It will include a Westfield shopping mall.


"It’s been very informative and it’s


“THE NEW TOM BRADLEY TERMINAL OPENS AT LAX INTERNATIONAL THIS AUGUST "


great to get the detail on the individual areas. We all know California in a general sense but this event gives us detailed, fi rst-hand knowledge. I’ve learnt a lot more about what there is to do and also about the different areas you can stay in cities like Los Angeles and Palm Springs, so now I know exactly where to send my clients and what will suit them." Jenny Saxby, American and Worldwide Travel


Pictured: Agents get the low-down on California and all its key suppliers during a fun and informative roadshow


"The roadshow was a lot more useful than I thought it would be because of the depth of the knowledge and the fact that we got to speak to each supplier for so long. In particular, I’m pleased to have made contact with Beverly Hills as I deal will high-end clients who are interested in going there. I also didn’t realise that California is the fourth largest producer of wine in the world! I haven’t been to the state before but I really want to go now!” Rohan Mark Jayawardene, Diamonte Travel


What they said...


www.sellinglonghaul.com


July/August 2013 73


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