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Steve Hartridge EDITOR
welcome T
TO SELLING LONG HAUL
o put a different spin on an overworked phrase, some holidays really ought to be ‘a trip of a lifetime’. In this world of shrinking resources and growing environmental and conservation concerns, the above adage should perhaps be literally applied when talking about some destinations. Without trying to sound too ‘lofty’, there are places where the balance between the very factors that make them unique and the number of visitors who want to experience them is an uneasy and fragile one. Take the Galapagos Islands and Botswana, profiled in features which start on pages 54 and 19 respectively. These two very
INDUSTRY COMMENT
"There are lots of reasons to sell Central America. It offers great value for money and the size of each country means that transfer times are shorter and few
domestic fl ights are required. Then there's incredible beaches, abundant wildlife and fascinating culture"
Rafe Stone, Product Manager, Journey Latin America – See Central America, page 51
"Over 150 British tour operators now programme Oman. The BBC’s Wild Arabia series showcased the Dhofar region at its best. Oman is now fi rmly on the cruise map”
Alison Cryer, Director UK and Irealand, Oman Offi ce of Tourism – see Oman, page 33
different places appear on many a bucket list. The Galapagos’ unique mix of unusual wildlife and landscapes attract around 180,000 tourists a year – but
environmentalists would argue that this is 180,000 too many. Similarly Botswana, whilst not being so remote, is a wonderful wilderness destination, with both timeless deserts and primordial deltas. Neither the Galapagos nor Botswana needs nor courts hordes of visitors to tramp over their timeless features and deliberately set prices at the 'premium' end of the scale. But the majority who visit either destination feel the high price tag is well worth the experience. Read about the Galapagos and Botswana, encourage clients to visit once and suggest they should be content with the wonderful memories – and then let others take their turn.
Atta promoting tourism to Africa from Europe & USA is recognised as the Voice of African Tourism.
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info@atta.travel |
info@atta.travel
Atta promoting tourism to Africa from Europe & USA is recognised as the Voice of African Tourism.
Our 500+ members, represent the elite buyers and suppliers of tourism product across 20 African countries.
www.atta.travel
Our 500+ members, represent the elite buyers and suppliers of tourism product across 22 African countries.
www.atta.travel
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