AUSTRALIA
“Brits are savvy and the best travellers in the world. They enjoy the outside life we can offer and love our food and wine. While we are a high cost destination we
are also high value.” ANDREW MCEVOY, MANAGING DIRECTOR, TOURISM AUSTRALIA
together to attract the international
market. The fi rst success story was Luxury Lodges of Australia, launched as an aspirational product backed by 17 private operators. The idea has now spread to include Great Walks, Ultimate Winery Experiences and Great Golf Courses. Other projects planned for inclusion are Australia’s Indigenous Tourism Champions programme and National Landscapes. It is hoped that the bundling of these experiences will make them easier to sell globally.
What’s new Operators: Leading motorhome
operator in Oz with four brands, THL (
thlonline.com) now offers luxury motorhomes targeted at the high-end European traveller following its recent acquisition of Kea Campers Australia. Launched last year, the Mighty brand is designed for the youth market.
APT (
aptouring.com.au) is featuring
discounts of up to Aus$1000 per couple on a series of 4WD Kimberley Wilderness Adventures in the Outback, featured as part of its Discover Australia package. Uluru (Ayers Rock) is now more
accessible thanks to the launch of a four-times-weekly fl ight wth Jetstar (
jetstar.com) from Sydney adding an extra 1,400 seats to Australia’s Red Centre each week. The fl ights will operate every Tuesday, Thursday, Friday and Sunday. Driving from Sydney to Brisbane is one of Australia’s classic journeys. A free iPhone/iPad App with downloadable maps and guides and an itinerary planner are all now available to download from the website which also features a load of special offers on accommodation and tourist attractions along the way. An easy package to sell to your clients. pacifi
ccoast.com.au
Australia’s Classic Journey
More accessible Greater choice Connectivity All Seasons
Its easier than ever to sell The Legendary Pacific Coast, with suggested trails and itineraries, a free iPhone/iPad App, downloadable maps and guides and an itinerary planner all available at
r y
www.pacificcoast.com.au
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