TRADE SHOW RE VIEW USA
IPWon the Strip
The annual International Pow Wow (IPW) was held in Las Vegas (June 8-12). Alan Orbell and Sally Parker round up some of the main news stories from the show
The Exotic side of car rental at LAX
IF your clients fancy hiring a top-end luxury car in the US, the Exotic Car Collection by Enterprise has opened a location at Los Angeles International Airport (LAX), where more than 50 makes and models of fully-loaded luxury and high-performance vehicles are available. “The Exotic Car Collection by
Enterprise has offered a range of premium, high-end rental vehicles for several years, and we've continued to strategically expand in those locations where customers demand luxury,” said Steve Short, VP at Enterprise. “Our top- notch selection includes Bentley, Porsche, Jaguar, BMW, Aston Martin, Mercedes-Benz, Jaguar and Maserati.” The Exotic Car Collection's ‘white
glove experience includes ‘unparalleled customer service and personalised reservations.
exoticcars.enterprise.com
“AFTER A DIP, AMERICA’S TRAVEL INDUSTRY IS BACK WITH GREAT STRENGTH"
ROGER DOW, U.S. TRAVEL ASSOCIATION PRESIDENT AND CEO
IN BRIEF Coming soon…The chosen cities for
the next seven IPWs have been announced, beginning with Chicago on April 5-9, 2014 (last there in 1998). Following will be Orlando in 2015 (2010); Miami 2016 (2009); Washington D.C. 2017; Denver 2018 (1991); Anaheim 2019 (2007); and Las Vegas 2020 (2013).
ipw.com
Maine Huts & Trails: Winding through
Carrabassett Valley, the mountainous western region of Maine, Maine Huts & Trails offers visitors access to over 200 miles of trails and outdoor adventure – wildlife, hiking, paddle sports, skiing and fall foliage tours. simplistic
Secluded and lodging, hot meals and showers are provided.
mainehuts.org California’s Beach Cities: Three beach
communities south of Los Angeles are promoting themselves as the 'South Bay Beach Cities.' Hermosa Beach, Manhattan Beach and Redondo Beach offer 'the true California experience' and easy access to Universal Studios and Disneyland.
hbchamber.net;
manhattanbeachchamber.net;
redondochamber.org
Summer savings: Two-for-one summer deals are once again available in Fort Lauderdale until September 30 including restaurants, shopping, Everglades tours, etc. Agents can request a 2-for-1 Summer Savings card or voucher for their clients. Book a two-night minimum stay on sunny. org and get a $25 gift card.
sunny.org/summer
Brand USA goes Live Luxury in the wild
MUSTANG Monument: Wild Horse Eco-Resort & Preserve is a new luxury eco-sanctuary in northeast Nevada which uses luxury tipi accommodation for overnight stays. Adjoining smaller tipis have bathroom accommodation. The ‘interactive experience with the American West’ the resort tells a story about the animals – including wild mustangs in their natural habitat – cowboys and Indians. With its Spruce Mountain backdrop, the 900-square-mile resort is crossed by three valleys and offers a real taste of the Wild West. Mustang Reservation day tours as
BRAND USA, partnership promoting
the public-private international
travel to the USA, has signed up Cirque du Soleil as its inaugural partner for USA Live Entertainment. According to Brand USA’s President and
CEO, Chris Thompson, live entertainment is now a very compelling part of people’s holiday plans. “Live entertainment as a travel destination motivator is increasingly important and the new programme will allow tour operators to more easily access live entertainment product such as concerts, theatre and sports events.” The new USA Live Entertainment programme will develop over the next
24 months beginning in the fourth quarter of this year. Brand USA is also to launch a new online training programme called USA Discovery.
The $60 million contributed to Brand
USA by some 300 companies/partners has thus far allowed Brand USA to draw down $100 million government funding. Overseas visitors to the USA increased
by 7% – some 4.3 million – in 2012 taking the total to 66.6 million. Brand USA is looking to achieve 100 million overseas visitors by 2021. Average spend per international visitor is $4,455 with an average stay of 18 nights.
discoveramerica.com
well as overnights are available. . “Mustang Reservation will allow groups to experience the American West and learn more about the wild mustangs. We included this one-day tour due to the overwhelming interest in the horses and the Saving America’s Mustangs Foundation,’’ said UK-born owner Madeleine Pickens. Prices begin at $100pp.
mustangmonument.com
12 July/August 2013
www.sellinglonghaul.com
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