response to those searches, were led to believe, incorrectly, that M&S’s fl ower delivery service was part of the Interfl ora network.” This judgment marks the
conclusion of the trial of a legal case that began in 2008 and involved hearings before the Court of Justice of European Union and the UK Court of Appeal before fi nally returning to the High Court for trial. Rhys Hughes, president of
Interfl ora British Unit, said “this ruling helps ensure that when consumers search on the internet for “Interfl ora”, they can be confi dent in knowing that the fl owers bought online come from a member of the Interfl ora network. Keyword advertising is a very powerful tool and so it is vital for consumer protection that internet search results take consumers directly to the brands they are looking for. The Interfl ora brand stands for quality and service, a reputation we have been building, with our network of independent fl orists, since 1923.”
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The judgment means that M&S cannot bid on the trade marked term “Interfl ora” in the Google AdWords programme. The case will return to court later in the year to determine how much Marks and Spencer must pay Interfl ora, Inc. and Interfl ora British Unit by way of damages and costs. Each party may seek permission to appeal.
Compete in a Royal Enagement at RHS Tatton!
The BFA are inviting any college, tutor or student member to take part in their Royalty themed inter- college challenge competing at RHS Tatton to win a fi rst prize of a one day workshop with a top designer.
Each college must form a team of three competitors to take part in the challenge consisting of undertaking three tasks all based around the celebration of the Royal Christening. Entrants will receive publicity from the press and will compete to win a fi rst prize of a one day workshop with a BFA designer at their college and second and third prizes of three complimentary entry and workshop tickets for BFA FleurEx 2013. Entry into the competition is £100.00 (plus booking fee and VAT) and the college will need to provide the materials, with nothing artifi cial allowed. The closing date for applications is 30th June
2013.To enter visit
ticketsource.co.uk/bfaevents.
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