right and something that as a small family firm we can probably do more easily than a large multi sited operator.” When it comes to product
whilst James and Sean aren’t splashing out they do see the benefit of investing. Not just in dems and open days like the
having been to a couple of dems at other wholesalers felt no-one was doing it really that well. So we decided to go for it. Our suppliers were fantastic and sent over so much gear it was amazing. Not just the everyday stuff but loads of new and funky varieties as well, so we could really let the designers run riot and show off loads of ideas to suit every taste.”
And as for watching the pennies
upcoming event on June 19th but in the right product as well. “In the four years since we’ve
opened I’ve noticed a real switch in buying. Rather than price being the absolute No 1 priority my customers are saying ‘James do me a good price but remember quality is more important’. So if it costs a few pence more it doesn’t matter.
Yes we do make a big
thing of our prices on Facebook, and regularly send out offers by text and email, but that’s because we buy well and pass it on so customers know we’ll see them
range James and Sean admit they probably won’t appeal to the esoteric designer who lives and dies by Stachys leaves. That said they do a phenomenal amount of wedding orders and the rule is that any commercially minded florist who wants all the classics and a touch of designer pizzazz won’t be disappointed whenever they come in. “With everything from foam to flowers, vases to veronicas and all points in- between our aim is to put together a daily
stock list that allows a good commercial florist to stock up with quality products in one place and at sensible prices. “ says James who points out the special prices running on lines like calla, anthurium, hydrangeas, peonies alongside all the bread and butter lines that come from throughout the world. “We both feel confident that there is a future for a firm like ours. In fact there is only one way to go and that’s forward if you want to achieve anything. We put our neck on the line to make the demonstration evening work and almost 200 florists came along ... who knows what we can do on a sunny day in June!!”
The team at Wolverhampton Flowers (pictured left) will be holding their next big event, a special Open Day on June 19th
when they plan to have the whole
unit stocked to the gunnels with special deals and offers on all the range they carry. To find out more about the Wolverhampton Flowers Open Day visit
www.wolverhamptonflowers.co.uk
F&wb Summer 2013 77
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