Rhinestone Romance Bouquet Holder and Treasure Chest Brooch Pins
In fact profi tability is something
Corsage Creations are really keen to promote and why they’ve employed Rob Wallace as their roving ambassador to not only host round the country design days but videos as well. Not because they don’t think
fl orists can make corsages. As James says “What were once time consuming and fi ddly designs if you were making anything but a standard rose corsage are now easy to make courtesy of Oasis® Cold glue and the special mounts we provide. Rob going on the road is all about showing fl orists how an understanding of all the design possibilities and a slightly diff erent sales pitch can generate extra revenue.” But just because they are quick
doesn’t mean you have to reduce the charge, in fact as far as Rob is concerned it’s about getting
Carousel Corsage Bracelet and Christine Corsage Bracelet
more for your creativity, even to the point he’ll quite happily use plant fl owers rather than buy in bunches specially . Rob’s rule of thumb is that “it’s
better to have three sales at a fi ver than one at a tenner”. But whilst traditionally mark-up was based on the amount of time spent making a corsage - about 10-15 minutes due to long, fi ddly wiring processes, these days they’ll take a third of the time which means you can be a lot cleverer with your pricing as he explained. “The most common mistake is
starting at old-style prices like £16.99 for a corsage based on the amount of time they used to take to make. The trick is to start the cheapest at £9.50 (with, for example, the Avery Bracelet costing £1.50), which will get people through the door, then once they’re in talk them up to the
Grecian Pocket Square Buttonhole Holder
next price point which I have at £15-£16 with additional sparkle and accessories.” That said he’s not afraid of
charging far more, admitting that in the right situation he’ll happily charge £65 for something suitable for a bride or the bride’s Mum. But he stresses it’s important not to start too high and instead use the saved labour time to re-price your collection so you can appeal to everyone and open up new sales. If you want to know more about
the Corsage Creations collection, fi nd out when their next demonstrations are and watch the videos featuring Rob Wallace visit
corsagecreations.co.uk or call 01937 842221. The range is now available from all good wholesalers, for information on your local stockist email sales@
corsagecreations.co.uk.
Vintage Pearl Corsage Bracelet
28 F&wb Summer 2013
Diamond Horizon Buttonhole Holder
Diamond Strands Hair Comb
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