High Five
Floralife From G
iven the minefi eld of products currently on the market when it comes to fl ower food it is easy to get
confused. This for that, that for the other and then a multitude of other things in the middle that all look glorious and sound good but invariably end up on the shelf unused. A bit like hair care products you get sucked into
buying at the hairdressers and then never quite get to grips with at home. And that’s why Floralife®
, the
people who invented the very fi rst cut fl ower food long before most of us opened our shops, have completely re-invented the whole process of caring for fl owers into fi ve easy steps to launch a brand new programme.
“It’s all about simplifying the
minefi eld of care and handling,” says Anthony Hart, UK Sales Manager. “We all know how important it is to use fl ower food and make sure everything in the shop is clean and free from infection that can cause fl owers to die too early. We equally know that fl orists are hard pushed for time and money so we don’t
Step 1: Sanitise Step 2: Hydrate Step 3: Nourish Step 4: Protect Step 5: Customer Care
G
22 F&wb Summer 2013
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