CARE & CONDITIONING
want them to waste either unnecessarily.” And why have Floralife®
, who
use the strap line ‘Experts in Flower Care’ re-launched their range focusing on 5 key products? Because they believe, based on years of research, that this is all you really need to maintain fl ower life to its best and even if you were to skip one or two it wouldn’t be the end of the world. “Best practice says use all fi ve products” says Anthony, “but if you just want to get started because at the moment you’re not using anything that’s OK as well.” Either way you’re going to
save money. Because as far as the people at Floralife®
are
concerned, every stem they help you avoid chucking in the bin is a few pennies saved… and far more than the cost of buying the product range as Anthony explains. “I think a lot of fl orists think
they can’t aff ord to buy specially made fl ower care products but our research shows they can’t aff ord not to. Investing in just the basic items, like Floralife® Cleaner, Floralife®
Clear 200 to
feed and hold fl owers in the shop and Floralife®
Flower Food 300 for
home use will not only dramatically reduce wastage but ensures perfect opening and longer lasting fl owers in the home which makes for a happier customer. Add in a bottle of Floralife®
Quick Dip 100 and a bottle of Floralife® Finishing
Touch and it still works out at less than a penny a stem which is a huge money saver compared to the cost of chucking fl owers out.” But what about fl orists who
reckon it’s all a waste of money and they don’t need it because they turn their stock so quickly? Or the ones that reckon Milton or bleach is just as good for cleaning buckets? Well that’s a bit like saying you’d sterilise a baby’s
You see fl owers are every bit
as sensitive as humans and not only need the right nutrients to thrive and survive but have to be protected from infection as well. Add in the fact that products like
Step 1
Step 2
I think a lot of fl orists think they can’t aff ord to buy specially made fl ower care products but our research shows they can’t aff ord not to.
bottles with ammonia or put sour milk in your tea. Both are possible but neither of them is as good as the right thing! Fact is companies like Floralife®
have spent years
and a lot of money researching the right formula for fl owers so that it is safe and produces the right results.
the Floralife® the Floralife®
Cleaner – Step 1 in Fresh programme
- will last a lot longer than using bleach or washing liquid and because it doesn’t need to be rinsed off you’re saving a lot of time and hassle as well. When it comes to Step 2,
Floralife® Quick Dip 100 has to be
one of the most magical products on the market. An instant, ready to use hydrating solution for all types of fl owers, it improves the fl ow of water through the fl ower stems by clearing air and natural compounds which block the stems passage ways. Now some fl orists may say
it’s all a bit of a nonsense and that just putting the cut and defoliated stem in water is enough. However as transport costs rise and more and more growers send their fl ower in dry packed to save freight charges truth is Floralife®
Quick Dip 100
can make a huge diff erence. Because dry packed fl owers suff er more stress than those shipped in water. By dipping the stems in 5cm of Floralife® Quick Dip 100 for 1 second you jump start
F&wb Summer 2013
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