business matters
Remember ezine authors need content so they are often very willing to publish your articles if they are well written and include great images
Search for blogs that are
relevant to your target market. For example if you are looking at the wedding market then there are masses of wedding blogs out there. If you are focusing on flowers and plants for the home then interior design websites would be a good choice. Other places to post articles
will come to your website. High levels of activity on your website means you are more likely to get to the top of the search engines giving you a greater chance of converting prospects into customers. Thirdly, you can track online PR, you can see how many clicks you get from one particular article. On this you may need to get your webmaster to set up analytics on your site. The places to put online articles
are first and foremost your own blog. From here others will find them and if you add articles on a regular basis this is likely to move your blog up the rankings for even more people to find your articles. You can allow people to republish your articles, but ask them to link back to your website and credit you with the article. If you use photographs that are your own images then watermark the bottom of them with your website or logo. Use
picmonkey.com to do this.
Marianne Cowdery has over 20 year’s experience marketing leading brands both in the business to business and consumer sectors. In 1999 she launched a specialist retail floral business, followed by an import and wholesale business which she
20 F&wb Summer 2013
are article directories such as
ezinearticles.com. This is a directory where people who write ezines (online publications) look for relevant articles to include in their publications. There are thousands of
ezines that exist online that have subscribers in almost every industry and sub-niche. Some ezines are better and more popular than others, but remember authors need content so they are often very willing to publish your articles if they are well written and include great images. For a great example of a good quality wedding ezine take a look at
utterlyengaged.com. Don’t forget the power of
Twitter. If you link up with journalists on Twitter you may well be featured if your post is interesting and newsworthy. Another outlet for PR is YouTube. There is nothing to say that PR can’t be in video format. If you feel comfortable in front of the
sold in 2005. Over the past 5 years she has helped 100’s of florists and giftware retailers all over the world get more customers, and make more profits with her online membership site. You can get two months FREE membership by visiting
redvelvetropeclub.co.uk
camera then give it a go. Video is so easy and cheap to make - you only need a smart phone or tablet and you can create great video - but being able to point a tv or radio journalist to a video or audio feature you’ve produced is a great way for them to see what they would get if they were to invite you in for an interview.
Writing PR can feel daunting, especially when you are staring at a blank computer screen. The secret to writing PR is to choose a subject you know well and are passionate about. Often this can start from a great photograph you may have taken or something that is relevant to a current, local, national or world event.
The key is to
communicate your passion onto the page or capture it on video… I know you are all passionate about flowers so give it a go.
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