contents 7 26


10 17


29 22 43 7 Editorial CMF says it how she sees it


10 flower in focus Elegant and majestic, we admire the lily and its intriguing ways


17 business matters #1 How to PR your business without spending a penny


22 high 5 from floralife Care and conditioning in five simple steps


26 blinging the sales in Corsage Creations show off their latest


29 chelsea 2013 Gorgeous designs from the show’s hundredth year


46


43 sales to die for Val Spicer pimp the funeral tribute


46 BLOOM AND BUST Stories from five of the industry’s finest from all ends of the floral spectrum


50 sombrella The award winning Chrysanthemum that’ll brighten your day whatever the weather


52 trial and error We investigate the industry and uncover some shocking standards


60 product portfolio A selection of this season’s top products


>> F&wb Summer 2013 3 50 52


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87