listen to the Todos chill out mix featuring Marcos on the #1 Ibiza Chill House album. Ask any fl orist who’s in the know and they’ll say it’s a new and very unusual chrysanthemum that oozes style and originality. Which is probably why this


A


amazingly diff erent fl ower won the 2013 FloraHolland Glazen Tulip Award; not only the second win for grower Arcadia but a double whammy for breeder Delifl or as well. Chosen for nomination by a


panel of auction workers, leading exporters and fl orists, Sombrella was initially assessed on a range of technical aspects including post-harvest quality and the logistical strength of reaching the buyer in best condition. Having passed these tests


with fl ying colours, the fl ower was then pitched to a consumer jury including TV presenter


50 F&wb Summer 2013


sk any house music fan about Sombrella and they’ll probably say


Rob Verlinden, TV stylist Jorna Spapens and Rudi Tuinman and Pascal Koeleman, the creative force behind creative agency 2Dezign who judged the fl ower from a commercial perspective… another top scoring round that saw Sombrella take top place with ease. But what is it about this new


fl ower that makes it so exciting? For starters it lasts for ages. Like all good Chrysanthemum this fl ower will go at least two weeks if not longer. It’s also incredibly diff erent


from any other bloom chrysanthemum you will have seen. Its name is a direct reference to the fact it does look like an umbrella and whilst it comes into wholesale looking a little upside down and closed, the whole beauty is that it opens up to a marvellous parasol shape of around 10cm diameter which gives loads of fi ll at a really economical cost. Best of all is the colour.


Sombrella oozes all the style


and naturalness people want these days with its gorgeous soft limey white outer petals and the mass of darker green fl orets in the middle which look like it has a heart of moss. Together, as FleuraMetz, one of the fi rst wholesalers to stock the fl ower says, gives it that whole organic and trendy look. Design wise this is a fl ower that


can be used on its own or as a backdrop to smaller, vibrant or unusual fl owers that are too small or expensive on their own but work well as highlight fl owers… think vibrant pink germini, orange crocosmia or black Beauty Cosmos! In fact the possibilities are endless and if you log on to the Delifl or YouTube pages you can see loads of other ideas courtesy of Dutch Designer Ruud Hazelaar. Sombrella is available all year


round from all good wholesalers. Packed in outers of fi ve stems, you can order by auction reference number 110409. Dare to use it!


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