Profile
fantastic and loyal customer base, which expands each and every year.’ To keep up with this ever growing demand Cowshed has extended its
lifestyle off ering to include Hair Care, Hand Care and a Bullocks For Men collection, which includes facial scrubs, notebooks and even swim shorts. More recent additions also include an organic skincare range, Slender Cow - a new range of products and spa treatments designed to trim, tone and tighten – and roll on perfume oils. A limited edition Christmas collaboration with loungewear brand Hush has also seen a move into the nightwear and accessories markets. In 2005 Cowshed also opened their fi rst stand-alone spa, Cowshed
Clarendon Cross, Holland Park, off ering a full range of body and skincare treatments. In recent years, this has been joined by locations in Carnaby, Soho, Shoreditch, Berlin, New York, the Virgin Atlantic Clubhouse lounges at Heathrow and Gatwick and the St Moritz Hotel in Cornwall. Russillo concludes: ‘Our most recent addition to the range is perfume roller
balls. We will also have a couple of exciting additions in 2013, as well as more spas from Mumbai to Primrose Hill and New York. ‘Our spas defi nitely do cater to their relevant markets, but we also stay true to our brand ethos. For example, there are more sun treatments at the Miami Beach House Cowshed than there are here in England!’
We are constantly watching and learning to make the brand the best it can be. ‘I am inspired by a variety of brands, from Christian Louboutin, Restoration
Hardware and Liberty, and of course the beauty classics, like Aesop and Kiehl’s, for their unique contribution to their industries and their great quality products. ‘It’s about off ering good, clean, fun products that are made in England.
We pride ourselves on the integrity of our products and their high quality ingredients, but we also like our playful, tongue-in-cheek names.’ In fact, in every Lazy, Knackered or Grumpy Cow product you can fi nd the same trademark infusion of herbs and fl owers hand-picked from the Victorian walled garden at Babington House. Add to that only the very best organic, wild crafted and fairly traded plant extracts and essential oils and you can see why the award-winning range has proved so popular. Russillo adds: ‘I personally love Cowshed and use the
products all the time, but after being in the industry for so many years I have also developed a keen understanding of the market and women’s needs – there is no one in particular in mind, rather we try to appeal to as wide an audience as possible. ‘T is is more challenging if you are an independent brand, but at the same time I think this gives us distinction and a strong identity, which I believe our customers relate to. T is is why we have such a
For more information on the Cowshed collection and spa locations visit
www.cowshedonline.com.
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