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staff , who continue to exert obscene levels of loyalty, grit and determination. T e internet has also really helped independent, family owned factories, like ours, to reach out to a global audience and marketplace.’ With global expansion on the cards, Eden hopes to follow last year’s two store openings in London with their fi rst standalone store outside the UK and a fl agship in Tokyo in November 2013.
He concludes: ‘A factory shop is also in the pipeline as I am being harassed on an almost hourly basis as to why our goods aren’t sold in our hometown…a question I am now struggling to answer.’
champion, applaud and build upon the immense work that he did for the area, the factory and the families that continue to work here.’ He adds: ‘If we can’t produce the garments
ourselves then we will not off er them. It’s as simple as that. T e acute demise of our country is no accident. Britain used to be Great when we mined our own coal and built are own ships/cars etc. T e only way back for us as a country is to once again build and manufacture products that the world wants to buy from us. We need people to be more discerning and to be inquisitive about where their garments are sourced from, and support all British producers - not just those that make garments.’ In keeping with this focus on British talent
Private White V.C. has enlisted the expertise of designer Nick Ashley, the former head of menswear at Dunhill and creative director of Laura Ashley for 12 years (the late Laura Ashley was his mother). Eden says: ‘Nick has done it all from working as a tailor on Savile Row where he kitted out the likes of T e Rolling Stones and T e Beatles to fi nishing third place in the Paris-Dakar Rally. He’s a great guy with impeccable taste and so his designs, which are conceived fi rst and foremost with himself in mind, tend to appeal to most men out there.’ T e result is a collection that not only celebrates White’s heroics and military style but also transforms outerwear archive pieces to suit the modern man. A Victoria Cross emblem is also incorporated into each piece. In addition to their signature line, the
Manchester factory has also produced clothing for prestigious labels such as Burberry, Paul Smith and Aquascutum. Eden says: ‘Our factory still makes garments
for some of the most prestigious and high profi le brands in the world. Currently we are working with Holland & Holland and Gieves & Hawkes to name just a few. Fortunately, the growth of Private White V.C. means that we are now in a position to be extremely selective with who we collaborate with.’ He adds: ‘I have huge respect and admiration
for the likes of Church’s and John Smedley. T ese are factory brands, like Private White V.C., that have remained loyal to their core values for hundreds of years. T ey remain committed to UK manufacturing and their customer base, profi le and reputation continues to grow as consumers around the world seek out high integrity, high quality products made by the most skilled workers. ‘T e tough economic climate throughout
Europe has made business daunting for everyone, but running a British factory over the past few decades, not just the past years, has been virtually impossible. Fortunately, we have managed to survive due to our amazing
To shop their British made collection and for more information, please visit
www.PrivateWhiteVC.com.
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