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Profile his designs were showcased in various


exhibitions in various locations including Tel Aviv, Tokyo and Berlin. In fact, in October of last year, Selfridges held an exclusive UK debut for his footwear at their London Shoe Galleries.


It is fi tting that Kobi’s designs are showcased at exhibitions and galleries because they are works of art as well as works of fashion. His shoes are all


individual characters imbued with


connecting an image and a shoe shape”. Coff ee, a shoe shaped like a coff ee pot has a heel that creates the illusion of hot black coff ee pouring out onto the ground. “I like the fact that you can see this shoe and say, ‘yummy’,” Kobi jokes.


As well as selling his shoes from his website, Kobi has a studio in Tel Aviv from which he off ers his original designs for sale. He is refreshingly honest about the challenges involved in such an enterprise. “I enjoy working and creating new things but it’s also really stressful to build up a


personality and movement.


When asked about the sources of his inspiration, Kobi replies, “I like to observe everyday


objects and fi nd new ways to look at them and understand them. Most of my inspiration comes from this simple observation of the life around me. I also love to watch animals and capture the essence of their shape and colour”.


T is last source of inspiration is clear to see in several of his designs, including ‘Miao’, a heeled shoe that captures the elegance of a cat’s movement when stretching. T is shoe really does seem alive as if it is a kitten poised to pounce. It is also one of Kobi’s most adored shoes. “I have a soft spot for ‘Miao’ and ‘Coff ee’,” he explains. “I


fi nd that ‘Miao’s design is very accurate in


new business,” he reveals. “I hope to fi nd a way to enjoy the design work without having to worry about the day-to-day aspects of the business”. Considering that Kobi is such a creative force, it is no surprise that the pragmatics of business nitty gritty must seem like a hindrance to his work. When asked about a celebrity for whom he would like to design a shoe, his passion for creativity is evident. “It must be someone with a strong image and endless creativity. Madonna and Bjork are music and style icons that I relate to”. Kobi’s Blond Ambition design took inspiration from Madonna’s iconic early 90s look when she wore a cone bra corset designed by Jean-Paul Gaultier.


“Give a girl the right shoes and she can conquer the world.”


Scrolling through the images of Kobi’s shoes, one cannot help but grin. T ey are an instant cure for apathy and bad moods! T is is, in fact, Kobi’s aim. “For me,” he explains, “the greatest thing that can happen when a person sees a design of mine is that they smile. It’s really


important to me that designs are fun, accessible and generate reactions from people coming from diff erent background, countries and


cultures. T at’s why I like to work with common images, which are known and recognisable. It’s also the reason why I use bright colours and simple shapes. Children enjoy these designs just as much as adults and that is my goal”.


Kobi Levi is an amplifi er of accessories; elevating them from the everyday to the extraordinary. But do exercise caution; once you’ve seen Kobi’s designs, your favourite courts might just lose their shine. After all, when you can buy a pair of shoes with blonde hair and a headset


microphone, why would you buy anything else?


For more information visit www.kobilevidesign.com or to read Kobi’s blog visit


www.kobilevidesign.blogspot.co.uk 29


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