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BREAKINGNEWS


07 SOUTHERN CO-OP GETS CLOUD IT SERVICE DESK u AG Barr,


as-a-service IT service desk product of UK-based service management company, Sunrise Software. Hosted by Sunrise’s data centre


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partner Navisite and scheduled to go live in September 2012, the implementation coincides with plans to introduce a new Retalix point-of-sale (PoS) system, linked to the retailer’s head office and 180 food stores across southern England. The Sostenuto-based IT service desk will initially support The Southern Co-operative’s new PoS system, to capture all store-related IT incidents


thical food retailer The Southern Co-operative has selected Sostenuto, the flagship software-


including back office PCs and printers, as well as the new PoS terminals. Incidents will then be automatically routed via a single contact point to designated colleagues or groups for resolution within pre-defined timescales.


The retailer plans in time to extend the new IT incident reporting and management capabilities to support contact management activities and the


company’s overall retail operations, in order to improve the availability of management information and more accurate decision-making. Peter Lucas of The Southern Co-


operative commented: “Our priority is ensuring our customers receive the same high level of service they have come to expect as we transition to a new PoS platform. We are confident that Sunrise can offer a smooth and seamless service to our IT users that does not detract from the overall customer experience. What is more, their first-rate technology guarantees the sophisticated functionality we need to grow with the changing demands of our business in the future.”


INDEPENDENT RETAILER REAPS SMART MESSAGING REWARDS


Fashion retailer Urban Vintage is using smart messaging technology to maximise the value of its customer contact database. Since forming in 2006, the


Ipswich-based business has stored database nearly 10,000 customer information and purchase details as it has grown its business and expanded online. Dan Le Sauvage at Urban


Vintage told Retail Technology that customer contact data storage was first paper-based and then moved to Excel spreadsheets, before also integrating additional point-of-sale


and inventory information. The retailer implemented


multichannel marketing software HTK Horizon to generate and measure more sophisticated customer communications from its contact database. All duplicated or invalid email


addresses were flagged and removed and a Horizon subscription page was created on the Urban Vintage website, letting customers change their preferences or opt out. HTK Horizon’s rule-based and


map-based segmentations were also used to target campaigns


VISIONARY SOLUTIONS FOR RETAILERS


at customers based on their preferences, purchase history and location. Urban Vintage also used Horizon


for its first SMS campaign in July 2011. Le Sauvage said: “We received our busiest day of sales and number of people through our shop door to date, with sales up 92% for the weekend and 52% for the month.” Since implementation, online


sales have increased by 142% and the retailer has also seen an increase in telephone enquiries. “The biggest benefit is that we can really target individual customers,” he added.


the soft drinks manufacturer behind Irn- Bru, Tizer and Rubicon, has


signed a deal with Gazeley to build a state of the art 265,000-square- foot warehouse and production plant at Magna Park Milton Keynes. The custom project will include the construction of a warehouse, production facility and offices and will be AG Barr’s largest investment in warehousing space south of Scotland to date.


Accord-Momentum making NonStop™ Retail a reality 0161 355 3000 www.bcpsoftware.com


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Continuous trading with no down time Fresh ergonomic software design Real-time control and company-wide visibility of data Fast, simple and cost-effective deployment Rapid Return on Investment


Scan to find out more JULY/AUGUST 2012 RETAIL TECHNOLOGY


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