EPoS, INSTORE & & DIGITAL SIGNAGE
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BACARDI LAUNCHES MOBILE IN-BAR PROMOTION
quick response (QR) code promotion offering two-for-one Bacardi Mojitos. The mobile promotion, a first for
B
both brands, was publicised via a media campaign across the Capital FM and XFM iPhone apps, along with banner ads and an O2 Media SMS campaign. Consumers claimed their unique
QR code voucher by registering on the Late Night London mobile site, which lists Novus Leisure’s 45 bars across the capital, including the Tiger Tiger chain. Par ticipating bars have QR code scanners
acardi and Novus Leisure recently par tnered with mobile marketing agency Sponge to run an in-bar
that allow bar staff to scan vouchers in-house, allowing consumers to redeem the offer. Sponge designed and built the QR
code registration site and bespoke barcode scanner app. “The majority of our target
consumers are using mobile to plan their nights out and, in par ticular, taking advantage of location-based promotions and events,” said Jon Fearn, marketing manager at Bacardi. “The campaign makes the most of this insight and cleverly uses scanners in each venue to help us track their journey from seeing the ad through to purchase.”
AMSCREENGIVES HALIFAXEXTRA
High Street retail bank Halifax recently signed an agreement with Amscreen, the UK’s largest nationwide digital media network owner, that will see screens installed in over 200
branches across the country. David Nicholson, Halifax
Group director, said: “Following a trial period, we are delighted to be able to extend the new technology into more of our branches.”
JULY/AUGUST 2012 RETAIL TECHNOLOGY
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