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14 EPoS, INSTORE & DIGITAL SIGNAGE


EPOS MARKET SHIFTS A


total of 1.68 million programmable EPoS terminals were shipped to retailers and


hospitality operators around the world in 2011, according to London-based strategic research and consulting firm RBR. By the end of the year, it said almost 11.2 million terminals were in operation. Shipment activity during the year


surpassed the level seen in 2008 – the last year before RBR said the full impact of the global economic crisis was felt – but this was still below the 2007 record of 1.72 million units. On a global scale Nor th America


continued as the largest market, recording a 17% rise in shipments in 2011. Although activity remained below pre-crisis levels. Conversely, Western Europe was the


only region where shipments shrunk, pushing it into third place behind Asia Pacific. Shipments were down 5% as Western Europe’s economy deteriorated


and customers were wary of replacing existing units. Other regions – Latin America, central


and eastern Europe and the Middle East and Africa – all grew by more than 20%, but together represented just 16% of global shipments. IBM was the leading EPoS supplier


by a wide margin, accounting for 20% of global shipments in 2011. In April 2012, Japan’s Toshiba TEC announced its intention to acquire IBM’s Retail Store Solutions division – the company’s point-of-sale hardware, software and services business. At a worldwide level, Toshiba TEC itself had a 5% share of EPoS shipments in 2011 – although the majority of its sales were in its domestic market – giving the new, combined entity a quar ter of the global market. NCR moved up to second place in


2011 with a share of 11%, thanks to its acquisition of Radiant Systems, whose EPoS hardware is used mostly in the


New research has found the competitive landscape for electronic point-of-sale (EPoS) technology is shifting


hospitality and leisure segments. HP and Wincor Nixdorf were close behind in third and four th place respectively. At a global level, RBR predicted that


EPoS shipment numbers would increase by 7% in 2012 – slightly slower growth than in 2011, reflecting the continued challenging economic backdrop. In the longer term, RBR said new


technologies, like mobile, represented a major threat to growth. It observed that, in most cases, new devices were being used for queue-busting, assisted selling and table service in hospitality scenarios, in addition to existing EPoS terminals, rather than instead of them. Never theless, the research noted


that there would be a more substantial shift away from fixed EPoS in high-touch retail, like fashion. Initially, the biggest deployments will be in Nor th America: fixed EPoS shipments to the US general merchandise segment are forecast to star t falling in 2014.


CORAL INSTALLS FLAGSHIP SIGNAGE


Betting chain Coral, which owns over 1,700 shops across the UK, has unveiled new digital signage at the launch of the company’s flagship shop in Westfield Shopping Centre, London. 3D graphical digital content


created by retail adver tising agency, Gratterpalm ranges from promoting high-profile events such as Euro 2012, through to everyday instore gaming, such as roulette to increase consumer engagement with the brand and drive footfall. Olly Raeburn, retail marketing


director at Coral, said: “The new digital signage has really brought the shop and our campaigns to life. The 3D films look so good that we’re looking into adapting the graphics for Coral TV.”


RETAIL TECHNOLOGY JULY/AUGUST 2012


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