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ollowing the successful launch of phase one in September 2011, Gucci recently announced the beginning

of phase two of the its ‘Immersive Retail Experience’. Thanks to the cutting-edge

technologies developed by Gucci’s par tner, OOOii, and the suppor t of Gucci’s IT depar tment, customers will be able to enjoy engaging digital interaction with the brand instore. Patrizio di Marco, Gucci president

and chief executive, explained: “With this project, and especially the development of the fully interactive phase two, we are showing that we remain committed to effective investment in developing unique and innovative ways of engaging with customers through the application of new technologies.The Gucci Immersive Retail Experience initiative breaks new ground in the enrichment of the experience we provide to our customers in our direct store network.” Making its debut at the Gucci’s flagship

Monte Napoleone store in Milan, five columns of super high resolution screens will show fashion show images.The ultra-thin, 46 and 55-inch Planar Systems

Clarity Matrix LCD displays are arranged to form a single surface, which, together with the graphics engine provided by OOOii, will be used to reproduce life-size interactive images. Thanks to Microsoft Kinect technology,

customers and staff will be able to interact with the images using simple gestures to fast-forward and rewind or freeze the images of the show to take in a look or detail of interest to the customer. Stores will also provide access to

iPads running an application known as the Vir tual Catalogue, allowing easy interaction with the video columns and 360-degree viewing of models to appreciate every detail of the products shown on the catwalk. Customers can also use a 32-inch high

definition screen to interact with the purses and products in the leather goods and lifestyle categories available in the store. The retailer also recently announced

launch of its own mobile point-of-sale (MPoS) pilot at select, directly operated US, Europe and Asia locations (Retail Technology magazine, May/June mobile feature, p16).


Salford City Reds rugby league club, based in Salford, Greater Manchester, has deployed new electronic point- of-sale (EPoS) systems for its move to a new stadium. Given existing installations at Liverpool Football Club

(FC), Queens Park Rangers FC and the Manchester Arena, the Reds chose to install Bleep UK’s new TS-915 touchscreen terminals, which use Intel Atom processors. An additional 7-inch widescreen LCD customer-facing

display also allows for digital out-of-home adver tising. And the provider said its EPoS software provides control over stock, staffing and security, while reliably managing the varied range of daily customer transactions. David Tarry, Salford City Reds chief executive, said:

“The Bleep system is fast and simple to use, assisting us during this transitional period.The aesthetics and visual impact of the terminals has impressed and we are excited by the oppor tunities our enhanced point of sale can now create. We now have an EPoS system fitting of our surroundings, allowing us to move forward, develop and grow the business.”


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