This page contains a Flash digital edition of a book.
16 EPoS, INSTORE & DIGITAL SIGNAGE


T-MOBILE AUSTRIATO ROLL OUT E-PAPER LABELS


ASPLEY GUISE UPDATES LABELLING


Aspley Guise & Woburn Sands Golf Club is benefitting from improved signage in its golf store and an uplift in sales since implementing Immediate Impact from Episys. The system allows the club to create


its own signs within quite literally a few minutes of the product arriving, at a fraction of the cost of traditional printing. Colin Clingan, PGA Master Professional


at Aspley Guise & Woburn Sands Golf Club, said: “We found that in many instances the products that we were selling were the ones which were well displayed with professional signage the companies provided with the products. With items that had handwritten signage, customers felt more open to trying to reduce the price by bartering us down. “Now we are producing our own signs,


we are able to include the brand logo’s as well. As a result there is less inclination by the customer to try and pull the prices down. This has increased our profitability and also enabled us to promote products which are perhaps higher in profit to us.” The cost of producing signage was a


big issue for Aspley Guise. Signs had to be produced in-house, then taken to an outside company to produce the correct required size. This came at a high cost. Clingan continued: “With Immediate


Impact, all I have to do is log on to the system, pull up the area of signage that I require and I am able to change prices and even add a promotional offer connected to that item – perhaps a free giveaway, a lesson, custom fitting, any sort of sale aid, I can add that into the sign. I simply pay for the signage I require, meaning I don’t have an expensive system on my computer other than the availability of being able to go on and use this fantastic system of pricing. We had to get more professional if we wanted to continue to succeed. The Immediate Impact system has been invaluable to my business.”


RETAIL TECHNOLOGY JULY/AUGUST 2012


to provide e-paper displays for its mobile phone stores. The new order follows a year-long


M


successful trial phase with 11 T-Mobile stores, which has resulted in significant time savings for staff and an improved shopping experience for customers. ZBD is working with its par tner MMiT to roll the solution out across Austria. The new e-paper based system is


replacing time-consuming, manually cut labels used to display prices for phones and call packages within the store. It means that staff are free to spend more time with customers and that T-Mobile can ensure product and tariff pricing information is always up to date and 100% accurate. The electronic shelf-edge system


is built on ZBD’s mid-sized epop 500 displays and a pricing software package


obile phone operator T-Mobile Austria has extended its par tnership with supplier ZBD


that allows T-Mobile to update prices centrally rather than on a store-by-store basis. Klaus Slamanig, T-Mobile Austria retail


vice president, said: “We have saved more than 40% on material costs and employee hours in each store since implementing the ZBD solution. Printing labels on paper was not efficient or up-to-date, nor did it make sense to have staff replacing paper labels when they could be talking to customers about the best deals. ZBD’s wireless system transmits accurate pricing and product information to each store within seconds, cutting out wasteful manual pricing activities for good.” As well as helping T-Mobile Austria


reduce costs and improve customer service, ZBD’s e-paper displays allow stores to provide more information about handsets and call packages than paper labels. The displays’ contemporary design also fits in well with T-Mobile’s branded stores.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40