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Aspley Guise & Woburn Sands Golf Club is benefitting from improved signage in its golf store and an uplift in sales since implementing Immediate Impact from Episys. The system allows the club to create

its own signs within quite literally a few minutes of the product arriving, at a fraction of the cost of traditional printing. Colin Clingan, PGA Master Professional

at Aspley Guise & Woburn Sands Golf Club, said: “We found that in many instances the products that we were selling were the ones which were well displayed with professional signage the companies provided with the products. With items that had handwritten signage, customers felt more open to trying to reduce the price by bartering us down. “Now we are producing our own signs,

we are able to include the brand logo’s as well. As a result there is less inclination by the customer to try and pull the prices down. This has increased our profitability and also enabled us to promote products which are perhaps higher in profit to us.” The cost of producing signage was a

big issue for Aspley Guise. Signs had to be produced in-house, then taken to an outside company to produce the correct required size. This came at a high cost. Clingan continued: “With Immediate

Impact, all I have to do is log on to the system, pull up the area of signage that I require and I am able to change prices and even add a promotional offer connected to that item – perhaps a free giveaway, a lesson, custom fitting, any sort of sale aid, I can add that into the sign. I simply pay for the signage I require, meaning I don’t have an expensive system on my computer other than the availability of being able to go on and use this fantastic system of pricing. We had to get more professional if we wanted to continue to succeed. The Immediate Impact system has been invaluable to my business.”


to provide e-paper displays for its mobile phone stores. The new order follows a year-long


successful trial phase with 11 T-Mobile stores, which has resulted in significant time savings for staff and an improved shopping experience for customers. ZBD is working with its par tner MMiT to roll the solution out across Austria. The new e-paper based system is

replacing time-consuming, manually cut labels used to display prices for phones and call packages within the store. It means that staff are free to spend more time with customers and that T-Mobile can ensure product and tariff pricing information is always up to date and 100% accurate. The electronic shelf-edge system

is built on ZBD’s mid-sized epop 500 displays and a pricing software package

obile phone operator T-Mobile Austria has extended its par tnership with supplier ZBD

that allows T-Mobile to update prices centrally rather than on a store-by-store basis. Klaus Slamanig, T-Mobile Austria retail

vice president, said: “We have saved more than 40% on material costs and employee hours in each store since implementing the ZBD solution. Printing labels on paper was not efficient or up-to-date, nor did it make sense to have staff replacing paper labels when they could be talking to customers about the best deals. ZBD’s wireless system transmits accurate pricing and product information to each store within seconds, cutting out wasteful manual pricing activities for good.” As well as helping T-Mobile Austria

reduce costs and improve customer service, ZBD’s e-paper displays allow stores to provide more information about handsets and call packages than paper labels. The displays’ contemporary design also fits in well with T-Mobile’s branded stores.

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