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INNOVATIONS


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TAZTAG AUTHENTICATES USERS


Authentication system developer Natural Security reveals new generation of devices from TazTag


Authentication technology provider and member of the international Biometric Alliance, Natural security, has revealed the first generation of natural security based devices. The devices (pictured) are the initial results of the partnership with contactless


technology specialist TazTag. They provide a personal device that stores a user’s biometric data and a biometric reader that communicates with the personal device to conduct and authenticate transactions. The biometric and contactless reader is available as a personal reader for home


use that connects to a PC and a commercial version for use shops and banks. The commercial version of the device can resolve problems caused


by loss or theft of a means of payment, all the while ensuring transactions cannot be repudiated. www.naturalsecurity.com


SHOPITIZE BRIEFS INVESTORS Retail shopping innovator showcases ability to connect retailers with consumers at investment event


London-based star t-up Shopitize recently pitched to an audience of international investors as par t of the US-UK Financing Innovation Conference held during the London 2012 Olympic games. The conference was hosted by Secretary of State for Business Vince


Cable (pictured with Shopitize co-founders, Irina Pafomova and Alexey Andriyanenko). Shopitize was selected as one of only five ‘up-and- coming’ prospective UK Tech City ‘star’ companies to present. The Shopitize shopping platform offers a mobile personal shopping


assistant, targeting an audience based on actual shopping behaviour. It also recently became the first to provide personalised point-of-sale mobile coupons based on verified purchase history. “It was a fantastic oppor tunity for us to show many top investors


exactly what Shopitize can do,” said Andriyanenko. www.shopitize.com


OGONE EMPOWERS EPAGES PLATFORM


Online payment service powers e-commerce package with 80 international payment options


Ogone recently signed a strategic par tnership agreement that will see its payment platform pre-installed in the ePages full e-commerce package. The integration is designed to enable the 60,000 merchants currently


using ePages’ platform worldwide to offer end customers more than 80 international, alternative and local payment methods, boosting conversion rates and providing easier access to international markets. “We are happy to introduce a strong international player like Ogone


into our ecosystem of technology par tners. We are both strongly committed to enabling our merchants to make full use of the numerous advantages of generating business via the internet,” said Wilfried Beeck, ePages chief executive. “Our customers will benefit from one of the most secure, user-friendly and reliable payment platforms in the industry.” www.ogone.co.uk


JULY/AUGUSTE 2012 RETAIL TECHNOLOGY


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