38 INNOVATIONS
IBM DEVELOPS INSTORE APP
IBM Research scientists have unveiled a first-of-a- kind augmented reality mobile shopping app
The app, being developed by IBM’s Research lab in Haifa, Israel, addresses the fact that instore shoppers don’t have access to gap between the wealth of product information available online. As a shopper pans the camera of their mobile device across a
shelf of products, the app reveals which products meet their pre- selected criteria and provides a same-day coupon to entice them to buy. IBM said the app can make it easier for retailers to understand
consumer likes and dislikes and offer related products. It could also make loyalty points and digital coupons more convenient for shoppers,
eliminating the need to search for discounts.
www.research.ibm.com
METATWISTTOWER DEBUTS AT MUNICH AIRPORT
Digital communications technology provides develops a ‘Swiss Army Knife’ of a billboard
The new digital display was launched at the Munich Airport Centre (MAC) Forum, a large outdoor multi-purpose event area in the German airport, to mark its 20th anniversary.
After being commissioned to develop a digital display system, 3M GTG redefined the classic digital billboard. The MetaTwistTower was created as a 10.6 metres high triangular tower with a 41-square-metre rotating and revolving three layer, three-panel LED surface.
These nine connected panels can be adapted in format and orientation, and
unfold to display never-before-seen dynamics to offer a high-impact advertising and media production tool for large-scale, public audience communication.
www.3mgtg.com
MOBILE MONEY NETWORK EXPANDSNDS
LE MONEY NETWORK
Associated Newspapers enables smartphone users to buy direct from print and web portfolio
UK publisher Associated Newspapers has signed a strategic deal with the Mobile Money Network (MMN) to integrate its mobile checkout technology as part of a multi-phase initiative. The deal will allow Associated Newspapers to develop additional revenue streams, drive direct response to advertising across its media properties and gain igain in-depth audience insight.
UK publisher Associated Newspapers has signed a strategic deal with the Mobile Money Network (MMN) to integrate its mobile checkout technology as part of a multi-phase initiative. The deal will allow Associated Newspapers to develop additional revenue streams, drive direct response to advertising across its media properties and
The first phase will focus on the launch of a ‘Mail Shop Instant Mobile Checkout App’ powered by MMN’s Simply Tap to enable purchase directly from the Daily Mail and Mail on Sunday publications, the Mail Shop online and from within the app itself using the Mail Shop in-app Marketplace. Smartphone users will be able to identify and
n-depth audience insight.
buy featured products initially using a unique product code, with Quick Response (QR) code and image recognition functionality to follow.
www.mobilemoneynetwork.com
www.mobilemoneynetwork.com RETAIL TECHNOLOGY JULY/AUGUST 2012
Associated Newspapers enables smartphone users to buy direct from print and web portfolio
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