Mac gets recreational poker
Bodog’s Recreational Poker Software now has a fully compatible Mac client. Bodog Poker Network’s Jonas Odman: “The Mac client was always a ‘must have’ offering but to have it up within the first year of the software going live puts us well ahead of where we hoped we would be in terms of player reach at this stage. August will see our first B2C marketing push of the Recreational Poker Model and our first non-Bodog branded, 3rd party, Asian operators should join the Network in September.”
A more social viewing experience
People may argue that the social aspect of TV is dead but Mark McGuinness, managing director of Isle of Man-based eMainstream Marketing, argues that it is about to make a comeback and that the igaming industry should ride the wave.
COMMENT “
The notion of TV being a ‘social event’ is not new. Before the advent of the internet, the TV set in the living room was the focus of attention in most households as families gathered round for enter- tainment, news, and sports events. But now we have access to many more channels and the ability to view content on second screens such as smartphones, tablets or laptops. At one time watching TV was by far the major form of in- home entertainment but video gaming is now another challenger to television’s appeal. All of these factors may lead us to conclude that TV as a ‘social event’ is some- thing that is in terminal decline. In Britain a major TV event such as a Royal wedding or major sporting occasion like the BBC’s final cov- erage of
the Grand National
watched by 11m can still pull in viewers in tens of millions - but a
list of all the top TV ratings over the last few decades shows that the biggest audiences were before the internet age.
Some media industry commen- tators would argue that all of this is because the advent of multiple screens in the home environment - and family members watching or engaging in different content at dif- ferent times - has resulted in a frag- mentised and decentralised social experience.
But the true picture of TV’s social position in the future may be some- what different. Certainly, Ynon Kreiz, former CEO of the Endemol Group, challenges this assump- tion. He is famously quoted as saying: “Everyone says that social television will be big. I think it’s not going to be big - it’s going to be huge!” And I tend to agree with him. Why? Well, you just have to look at the number of conferences on
MILLION POUND DROP LIVE ENCOURAGES
CONTESTANTS TO PLAY ALONG AT HOME
social TV, including the Social TV World Summit next year in London which is surely a ‘must attend’ event for folks in the i-gaming industry. We are immersed in an era of social interaction. Likes, Tweeting and sharing media content is something that most of us do every day. You only have to look at the main Twitter trending which is, by and large, around what people are consuming entertain- ment wise from the TV. This in itself is an example that TV as a shared experience is not about to be con- signed to the dustbin of social history.
Secondly, and perhaps more importantly, are the content plat- form owners. Broadcasters look upon social TV as a means to further drive audience participa- tion and, of course, much needed new revenue. Furthermore, there is some recent research which suggests consumers are interested in having more social experience features linked to TV program- ming, with multiplayer gaming and chat as preferred options. Then there is the continued and voracious appetite for egaming companies to advertise heavily
through traditional TV program- ming sponsorship and 30 second commercial spots. Using TV as a trusted media for brand and cus- tomer acquisition could, at the moment, be considered as a passive engagement - but there is enormous potential through social TV apps to stimulate two- way conservation around sport- ing events or other programming content and this could be huge in the bid to win and retain gaming customers, or create new ones. There are already game shows such as the Million Pound Drop Live in which viewers at home can play along and interact, but the 2009 example of the 1 vs 100 Xbox Live event is closer to how social TV will develop in a game show context. Think of a game show in which a hundred contest- ants take part in the studio, with another 100,000 playing at home. This is just one example of how TV will rediscover and reinvent itself in the next few years. And the key to all of this will be the interaction in real time that tech- nology now allows. The days of sitting in front of the TV watching the same programme as millions of others - but unable to comment upon or interact with the event as it happens - will seem a rather iso- lated experience by comparison.”
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BettingBusinessInteractive • AUGUST 2012 7
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