26 B 2 B Retail
B2B Back Office Listings GAMING MACHINES New London HQ
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Global Draw, Barcrestand Games Mediaare to come together in state of the art premises in London, Manchester and The Midlands. London-based employees are moving to new premises at Dukes Green, Feltham, which also establishes a new UK headquarters for Scientific Games Corporation’s gaming business- es that is in close proximity to London’s Heathrow airport. Steve Frater, executive chairman of the companies, said: “The vi- sion to bring together our independently successful businesses under the Scientific Games banner has already provided us with a unique position in the market- place.”
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s part of the integration of three busi- nesses, over 700 employees from The
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BettingBusinessInteractive • AUGUST 2012
sales@sis.tv exhibitions The Bookmakers’ at Wolverhampton
Racecourse organized by
BOSmagazine publications
Trade Fair 2012 4th October
STEVE FRATER
E-service to look after reels
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arcresthas also announced the out- sourcing of its after-sales operation for reel-based gaming machines to E-ser- vice, the repairs and after-sales specialist. The move is part of Barcrest’s strategy to focus on digital gaming. The deal will see E-service acquire the service tools and parts to support the analogue machines still in operation across the UK, Nether- lands, Czech Republic and Spain. These include the Barcrest, Red and Vivid brands for Horizon, Genesis and Rio cabi- nets. Barcrest’s after-sales team will now be dedicated to supplying spares and tech- nical support for its range of digital prod- ucts, which include Triple 7, Triple 7 En- core and Interplay.
making sense of the gaming industry
Astra buys Bell-Fruit screen systems G
www.mrgsystems.co.uk sales@mrgsystems.co.uk
aming machines developer Astra Gameshas been given the green light by the OFT to acquire the Danoptra Groupcompanies - Gamestec Leisure, Bell-Fruit Games, RLMS Salesand Mazooma Interactive Games. Bell Fruit Games MD John Austin commented: “This is great news for BFG, its staff, cus- tomers and the industry it serves. I have said on numerous occasions in the past that ownership of any business in the de- sign and manufacture of gambling ma- chines is infinitely better in the hands of major players in the global market than banks or PLCs who know little about the market and its needs.”
William Hill to update Plaza sportsbook
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he largest and most historic race and sportsbook in Downtown Las Vegas is set to undergo major renovations as part of a
long-term agreement signed by William Hill and the Plaza Hotel & Casinothat will make the Plaza William Hill’s flagship location Downtown. Under the agreement, the Plaza book will
undergo a series of upgrades including new video displays and seating and a redesign of the adjacent bar area. The agreement ex- pands a long-standing relationship between the Plaza and Brandywine Bookmaking, which was one of the three Nevada sports book operators William Hill acquired in June along with American Wageringand Club Cal Neva. Brandywine has operated Lucky’s Race & Sports Book at the Plaza since 2008. In addition, William Hill will provide Plaza customers access to its cutting edge tech- nology, including its mobile sports wagering application. It is the only app approved in the State of Nevada for use on iPhone, iPad, An- droid and BlackBerry devices. William Hill will
also install a self-service wagering kiosk at the Plaza. “As the oldest continuously operating sports book in Las Vegas, the book at the Plaza has a rich history and terrific reputation as a cornerstone of the property since 1975. The Plaza race and sports book is known for its terrific customer service and wagering product. We look forward to enhancing the experience with an even better wagering product and great technology,” said William Hill US CEO Joe Asher. “Play LV Gamingand Tamares have done a remarkable job trans- forming the property and we look forward to continuing to provide the best race and sports betting experience in Downtown Las Vegas for many years to come.” “We have had a long partnership with
Lucky’s Race & Sports Book at the Plaza,” said Tony Santo, president of Play LV, opera- tor of the Plaza Hotel & Casino. “Our cus- tomers have come to expect a high level of customer service and the commitment of William Hill to cutting-edge technology will only improve our customers’ experience.”
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