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BettingBusinessInteractive • AUGUST 2012 Essential Guide to ... Live Casino EVOLUTION GAMING
Pioneering in a new frontier
A clear focus on the Live Gaming product can be a boon for delivering what customers want. Evolution Gaming’s Helen Hedgeland has the last word.
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In the past few years Evolution Gaming has emerged as the clear frontrunner in Europe’s fast-changing online gaming
markets. In Italy, Evolution became the first Live Casino provider to be certified by AAMS and to go live. In Denmark Evolution has delivered fully SKAT-compliant Live Casino solutions. And in Spain, where new regulations will permit Live Roulette (if streamed from a Spanish land-based casi- no), Evolution has a clear road map for li- censees to roll out a rapid and cost-effec- tive online service from within their ven- ues. Focusing exclusively on Live Casino en-
ables us to deliver the best online Live Casi- no experience and is why Evolution has won and retained so many of the world’s leading operators - working with more top
tier operators than any other Live Casino provider.
Our Live Casino delivers an experience
via a PC, laptop or iPad that is as close as you can get to visiting and playing in a real casino. It appeals to those who enjoy a visit to a real casino and to generations that have grown up with the internet and who use it to the maximum as a channel for gam- ing, communication, social networking and so forth. Many of these players may never have visited a land-based casino pre- viously - so there’s a massive opportunity for land-based venues to cross-sell their services, strengthen their brand, create new revenue and regenerate their busi- nesses. Our studios in Riga can be considered the largest casino in Europe, with more ta- bles available than in any land-based casi-
no. From generic tables to fully branded dedicated environments, the Evolution of- fering gives operators maximum freedom to develop Live Casino services and rev- enue.
Differentiation is a major trend. Facing
increasing competition, operators are looking for bespoke solutions that really connect with their customers. Localisation is a key way to do this. A strongly branded Live Casino design, with the right ambi- ence, native speaking dealers who speak the customers’ language in every sense, like-minded fellow players from the same culture… all of these things can differenti- ate a Live Casino and drive customer acqui- sition, retention and revenue. And operators continue to select dedi- cated tables because there is a tangible re- turn on investment. They may have started
with one dedicated table and seen clearly that it has led to higher revenues, repeat visits and loyalty. Some operators have then chosen to launch a complete dedicat- ed environment – branded rooms with mul- tiple dedicated tables with some also in- vesting in dedicated teams, with all staff wearing corporate uniforms. Clear evi- dence of this trend is that in Q1 2012 Evolu- tion launched 17 new dedicated (branded) tables – more than for the whole of 2011. Spearheading the latest phase in Evolu-
tion’s development are a Live Casino TV show already running on Italian TV for Lot- tomatica and the upcoming launch of Evo- lution’s Mobile Live Roulette for iPad. Our vision is one of multi-channel free-
dom and easy accessibility - but always re- taining the world-class quality for which we are known.”
W ORLD-LEADING LIVE CA SINO . W ORLD-BEA TING RESUL TS.
“ Even though we’re online, we still know how to roll out the red carpet for high rollers and VIPs.
INGA, DEALER AT EVOLUTION’S RED VIP ROOM
Evolution Live Casino: The leading Live Casino platform
The most realistic and interactive experience for players
Proven and rapid ROI for operators
Unrivalled localisation options and the best native speaking dealers.
Discover for yourself why more and more operators, large and small, go live with Evolution. Call us on +44 (0) 20 7563 4223 or email
asrealasitgets@evolutiongaming.com
www.evolutiongaming.com
AS REAL AS IT GETS
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