BettingBusinessInteractive • AUGUST 2012
B2B 23
MICROGAMING Diamond adds value to casinos
The premium products developed by Microgaming under its Diamond Edition includes its High Definition Live Dealer software.
M
icrogaming, one of the world’s largest provider of online gaming software,
has seen its Live Dealer ‘Diamond Edition’ show sparkling growth since its launch at the beginning of this year. The number of op- erators using the product has grown to 20 in more than 10 countries. Leading operators using Live Dealer include 32Red, 188Bet, Nordicbet and the Fortune Lounge Group. The Diamond Edition uses state-of-the- art technology, providing High Definition video streaming with refined graphics, giv- ing players a heightened sense of being in a live casino, while providing more statistics than ever before to help their chances of winning big money. This has hugely in- creased player appeal and developed strong customer loyalty for the product. Diamond Edition offers players three
guage, multi-currency facility to enable greater localisation and heighten player ap- peal. There is also the option for multi-win- dow play and waiting lists for when a seat becomes available on a popular table or with a popular dealer.
Microgaming developed the first true on- line casino software over 15 years ago and now powers over 120 online casinos. Live Dealer was always going to be an exciting area for development as it is where two worlds meet: e-gaming and live casinos. Live Dealer suites play an important role in attracting players online, while the height- ened excitement and interaction that comes from a Live Dealer game fits well with the core, premium quality products Microgaming provides for operators. Microgaming had its Live Games formal-
types of games on Live Dealer. This in- cludes Baccarat, Roulette and Blackjack, with all games also including an option to join Multi-Player games, where players have the opportunity to see other players’ real time bets on the table, an innovation pi- oneered by Microgaming. These social fea- tures have led to operators seeing an in- crease in game play and a clear trend to-
wards Multi Player activity.
It is not only the visual presentation of the game itself which matters when offer- ing Live Dealer games, however. The very nature of Live Dealer means that the indus- try has to engage with players in a much more area-specific way than they do with regular online casino products, so Mi- crogaming has introduced a multi-lan-
ly approved by eCOGRA’s Seals Compli- ance Committee back in 2008 and already had a large number of customers for the Live suite before the launch of the new Live Dealer Diamond Edition in January this year. As a company, Microgaming wanted to ensure that its Live Dealer Diamond Edi- tion seamlessly brought together the very best elements of e-gaming and live casinos.
W ORLD-LEADING LIVE CA SINO . W ORLD-BEA TING RESUL TS.
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AS REAL AS IT GETS
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