BettingBusinessInteractive • AUGUST 2012 Editor:
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Publishing Director: NETWORK
BT helps Gala Coral move
B
T iNethas migratedGala Coralto a new IT platform, including a Cisco
Voice over IP (VoIP) phone system, as part of its head office relocation to the Olympic Park in Stratford. Gareth Warner, IT imple- mentation manager at Gala Coral, said: “Our whole business is in constant commu- nication – our shops all over the country need to be kept updated on any develop- ments – and so it was vital that our head of- fice communications were up and running from day one. Having worked with BT iNet before, we trusted it to handle the move to a new, unfamiliar IT and phone system, al- lowing us to focus on the many other chal- lenges involved.”
NETWORKING
eClub gaining members on Isle of Man
TheIsle of Man eClub, the informal group set up by KPMGand Continent 8 Technologies in early 2011, has become established as one of the major events on the local indus- try’s calendar. Over 100 eGaming profes- sionals met last month at the Courthouse Club in Douglas, an event sponsored by pay- ments company EntroPay, where operators, service providers and other key stakehold- ers were all enjoyed a summer themed ca- sual networking opportunity. Organisers believe that the eClub offers
an excellent way to make new connections in and around the industry and reported a number of new faces at this latest gathering, a development attributed to the fact that in- terest in the industry is growing across a va- riety of sectors.
EntroPay’s Head of Gaming, Ian Nichol-
son, commented on the event: “It was great to meet so many representatives from the eClub and suppliers which support the vi- brant e-gaming industry on the Isle of Man. It was an event well worth our time.” Stephen Roberts, key account manager
of EntroPay added: “It was a fantastic to meet everyone including the founders of e- club. We certainly hope to be back in the fu- ture to share how we, as an online payments provider, can assist in growing the industry further.” The next eClub will be held at 6pm on Thursday 11 October, directly after the De- partment of Economic Development’s pre- EiGbriefing.
John Sullivan
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Probability takes Featurespace
M
obile gaming firm Probabilityhas chosen Featurespace’s Nevis Cus- tomer Churn solution to improve the depth of its customer behavioural knowledge and the accuracy of its retention activities. The solution constantly self-refines its under- standing of the customer and automatical- ly detects any change in behaviour that could signify an increased risk of churn. If a change is detected it will immediately trig- ger Probability’s customer management system to respond with tailored messaging or a retention incentive. Glenn Elliott, man- aging director of Probability, commented: “Featurespace’s technology will enable us to understand individual customer needs and tailor messaging and promotions with maximum relevance and timeliness.”
Maxymiser doubles up P
ersonalisation expertMaxymiser has doubled its client base across Europe
between 2011 and 2012, with new cus- tomers across the retail, gaming and leisure sectors, including Rank Interac- tive. Maxymiser CEO Tim Brown com- mented: “We strive to deliver exceptional products and services, month-on-month, year-on-year to our clients. It’s great to see the results of this reflected in the rapid growth of an array of long-term partner- ships with industry-leading brands. With more and more companies wanting to im- plement consumer-centric digital market- ing strategies, we are excited that they are turning to multivariate testing and person- alisation to achieve this.”
PAYMENTS
German bank turns to SecureTrading
S
ofortbanking, a direct payment method from Payment Network AG in
Germany, has selected UK payment processor SecureTradingto enable mer- chants to offer customers bank-to-bank transfers online, allowing secure payments
FIRMS WITH HIGH PROFILE BOSSES, SUCH AS BETFRED'S FRED DONE, HAVE HAPPIER EMPLOYEES
SECURITY New Reputation
C
orero Network Securityhas launched ReputationWatch, which will identify in real-time known malicious entities and block access to ‘bad’ IP ad- dresses ‘on-the-fly’ based on reputation or geographical origin, to dynamically block DDoS attacks and other attack activity. Ashley Stephenson, Corero executive vice president, comment- ed: “By adding this extra functionality to the DDoS arsenal, businesses can contin-
without the customer’s registering or using a card. Alastair Walton, country manager UK for Sofortbanking, said: “We chose Se- cureTrading as they are a highly reputable and recognised PSP, with established trac- tion into the UK market, making them one of our favoured partners to work with. We are keen to progress our relationship with SecureTrading, as we believe it will be high- ly successful partnership.”
HR Visibility the key
B ASHLEY STEPHENSON
ue to attack the threat head on with the knowledge that their network will be auto- matically updated and configured against the latest malicious threats, saving both time and money for the organisation.”
usiness leaders face competing priori- ties in a tough economic climate but must make the most of communication tools if they want to maintain a productive workforce, a new survey from the People 1stTraining Company and ICMhas re- vealed . Almost a third (31 per cent) of the working public surveyed feel that when their boss is more visible the company per- forms better, and over a quarter (28 per cent) feel better about their job and the company they work for if they see or hear from their boss. But 27 per cent per cent of workers never see their boss, and this rises to almost half (43 per cent) of workers in larger companies.
exhibitions The Bookmakers’ at Wolverhampton
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