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BettingBusinessInteractive • AUGUST 2012 Essential Guide to ... Live Casino
INTRALOT Socialising through entertainment
The chance to interact with dealers and other players is a healthy opportunity and will help create a proper community, according to Intralot.
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ntralot has announced the launch of its Live Casino in Italy extending the Universal Gaming Experience family of
products and services. The company has also enriched its current online gaming portfolio with new interactive products for mobile, TV and live streaming. The company has launched Live Casino
for Roulette, Blackjack and Baccarat, with live croupiers interacting with players in real time at its website
www.intralot.it. The firm said tha the product has the po- tential to offer players the exciting playing
experience of a real casino. The operator said: “Intralot Italia welcomes all Live Casino lovers to its virtual tables, where they will have the opportunity to win real money and have fun in a space animated by the Live Croupiers. Moreover, each player will have the opportunity to chat and interact with both their fellow players and croupiers.” Enea Ruzzettu, CEO of Intralot Italia, stated: “The introduction of new interac- tive gaming products, such as the Mobile and TV Apps and the Live Casino in our on- line portfolio confirms the company’s
strategy to guarantee its customers con- tinuous product updates and new servic- es. By assuring safe and responsible gam- ing, Intralot is developing a player commu- nity where gaming is not a solitary experi- ence but an occasion to socialise through entertainment.”
Other new products include the Mobile Betting App which is readily available for user downloads from the Italian Apple Store, giving the player instant access to sports betting options. The app is fully in- tegrated with the player wallet, and pro- vides unified seamless access to the bet- ting product offered also through the other companies distribution channels. Players also have the option to access the new Intralot mobile website
m.intralot.it. Intralot has also launched the new HomeSmartPlay Betting Application, for the Samsung Smart TV, family of devices that give instant access to the home user to appreciate the betting options of the com- pany, while interacting with his TV device and controls. The application is fully em- bedded in the TV, and comes pre-packaged with the purchase of the new devices. By simply using the remote control, players can have access to the Intralot App in the Gaming section of the Samsung Smart TV and, after authentication, they can place their bets in a new interactive space.
888
Casino in your own home
BETCLIC EVEREST GROUP
Getting the local content
BetClic Everest has move into Italy with a Live Casino offer designed to appeal to local players and regulators.
nother operator to move into the Live Casino environment in Italy is BetClic Everest Group. The company has secured Evo- lution Gaming to provide it with a localised product for the market. The launch of the Evolution-hosted BetClic Live Casino service in Italy follows the exclusive worldwide agreement between Evolu- tion and BetClic Everest Group. Under the agreement Evolution operates as the exclusive supplier of Live Casino solutions for all of the Group’s 12m customers in 100 countries. Commenting on the BetClic Live Casino launch in Italy, Alessan-
A The firm said that a key reason for the Group selecting Evolution
dro Onano, marketing manager at BetClic Everest, said: “Thanks to live casino we can offer our players as exciting an experience as a real casino, awaiting the launch of virtual slots at the end of the year. Evolution Gaming’s platform is one of the richest and more exciting in the market, and we are sure that players looking for the feeling of a real card table direct from their house will enjoy it.”
as its exclusive Live Casino provider worldwide is fully compliant gaming solutions localised to the needs of each market. This local- isation flexibility includes dedicated tables and native speaking dealers, which provide virtually limitless scope for customising online branding and service. Gionata La Torre, CEO of Evolution Italy, added: “Localisation of
the online offer is key to attracting customers, growing revenue and building the highest levels of customer loyalty.”
Itai Frieberger, chief operating officer at 888, says Live Casino is important to the business.
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88 has dedicated a whole section on the home page to Live Dealer - is it that big a
deal?
Live Casino forms an important part of our total casino business and is continuing to grow in popularity with our players.
What do customers like about the Live dealers?
Customers like the fact that these are real dealers in a real live environment. It is the closest you can get to an actual land based casino without actually leaving the com- fort of your own home. In some cases they see live as a trust element as they can see in their own eyes exactly as in a regular casino.
Do Live Dealer tables have better retention rates than the traditional RNG tables? In general we are seeing good retention rates at 888 across our product offering, and this is also applying to live casino.
In which markets are Live Dealer products particularly successful?
This is very much a global product with players from all geographies. The product is particularly popular with our Italian play- ers under our regulated casino offering.
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